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Customer-Centered: Telecommunications Services Marketing (Artech House Telecommunications Library) Hardcover – August 30, 2004

ISBN-13: 978-1932159257 ISBN-10: 1932159258

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Product Details

  • Series: Artech House Telecommunications Library
  • Hardcover: 224 pages
  • Publisher: Artech House (August 30, 2004)
  • Language: English
  • ISBN-10: 1932159258
  • ISBN-13: 978-1932159257
  • ASIN: 1580538541
  • Product Dimensions: 0.8 x 6.2 x 9.2 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,627,577 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Karen Strouse is the owner of Management Solutions, a telecommunications consulting firm. She previously served as director of strategic planning for the Bell Atlantic Corporation and consulting manager for Deloitte & Touche. She is also the author of Strategies for Success in the New Telecommunications Marketplace and Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House, 2001, 1999).

More About the Author

Karen G. Strouse is the owner of Management Solutions, a consulting firm specializing in the changing telecommunications industry. Her client list includes large and mid-sized service providers, and small telecommunications companies serving targeted industry segments.
Ms. Strouse has assisted telecommunications service providers in developing entry strategies for new lines of business, developed and led seminars for strategic planners and marketing managers, and conducted industry and competitive analysis in support of diversification efforts. She has assisted senior management in devising strategies, marketing approaches, pricing, and infrastructure to support new ventures. Ms. Strouse has also assisted clients in preparing business and strategic plans, developing acquisition strategy, performing competitive analysis, and improving operational effectiveness. In various industries, she has directed teams to improve business operations through reengineering of business processes, and assisted management in constructing effective and efficient organizational structures.
Her experience includes a thirteen-year career with Bell Atlantic Corporation (now Verizon), serving in a variety of assignments, including Director - Strategic Planning. After serving as a Consulting Manager with international firm Deloitte & Touche, Ms. Strouse founded Management Solutions in 1992. Artech House published her first book, Marketing Telecommunications Services: New Approaches for a Changing Environment, in 1999, her second book, Strategies for Success in the New Telecommunications Marketplace, in 2000, and Customer-Centered Telecommunications Services Marketing in 2004.
Ms. Strouse holds BA and MA degrees in Communications from Temple University, and an MBA in Finance from St. Joseph's University in Philadelphia. She can be reached at kstrouse@yahoo.com.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Garcia Moreira Rafael on November 9, 2006
Format: Hardcover Verified Purchase
From the description, I expected more. This book is a simple application of basic marketing concepts to the telecommunicacions industry

But it has no deep analysis of the concepts. Examples are shown without detail.
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