Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
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Inside This Book
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First Sentence:
The most creative thing a person will do 20 years from now is to be a very creative consumer ... Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
field workbook, master parameter list, common assembly process, data acquisition framework, reconfigurable artifacts, product family design, reconfigurable models, two front structures, differentiation enablers, rapid cost estimation, shoe enterprise, assembly process information, common platform structure, individualized avatars, basic cognitive activity, basic cognitive activities, cost estimation module, modularization effort, avatar server, product family development, distinctive modules, mass customization system, customer centric enterprise, cost estimation relationship, footwear fitting Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Hong Kong, Design Engineering Technical Conferences, Germany E-mail, Lotus Notes, Engineering Management, Segmented Adaptive Production Control, Las Vegas, Mechanical Engineering, Technical University of Denmark, Department of Industrial Engineering, Management Science, Activity Energy, Business School, International Journal of Service Industry Management, Strategic Management Journal, Georgia Institute of Technology, Universiti Malaysia Sarawak, Design Automation, Do-It-Yourself Design, Future Perfect, International Journal of Production Economics, National Research Council, Research Policy, Technische Universitaet Muenchen New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
The most creative thing a person will do 20 years from now is to be a very creative consumer ... Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
field workbook, master parameter list, common assembly process, data acquisition framework, reconfigurable artifacts, product family design, reconfigurable models, two front structures, differentiation enablers, rapid cost estimation, shoe enterprise, assembly process information, common platform structure, individualized avatars, basic cognitive activity, basic cognitive activities, cost estimation module, modularization effort, avatar server, product family development, distinctive modules, mass customization system, customer centric enterprise, cost estimation relationship, footwear fitting Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Hong Kong, Design Engineering Technical Conferences, Germany E-mail, Lotus Notes, Engineering Management, Segmented Adaptive Production Control, Las Vegas, Mechanical Engineering, Technical University of Denmark, Department of Industrial Engineering, Management Science, Activity Energy, Business School, International Journal of Service Industry Management, Strategic Management Journal, Georgia Institute of Technology, Universiti Malaysia Sarawak, Design Automation, Do-It-Yourself Design, Future Perfect, International Journal of Production Economics, National Research Council, Research Policy, Technische Universitaet Muenchen New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 60
books:
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5
books
cite this book:
- Future Perfect: Tenth Anniversary Edition by Stan Davis on 5 pages
- The Third Wave by Alvin Toffler on page 3, page 14, and page 49
- Future Shock by Alvin Toffler on page 15, page 69, and page 329
- Handbook of Industrial Engineering: Technology and Operations Management by Gavriel Salvendy on page 14, page 68, and page 533
- Management Science by Laurence Moore on page 69, page 160, and page 264
See all 60 books this book cites
- Mass Customization: Challenges and Solutions (International Series in Operations Research & Management Science) by Thorsten Blecker on page 136, and Back Matter
- Real-Time Enterprise in der Praxis: Fakten und Ausblick (German Edition) by Bernd Kuglin on page 481
- Information and Management Systems for Product Customization (Integrated Series in Information Systems) by Thorsten Blecker in Back Matter
- Managing Dynamic Networks: Organizational Perspectives of Technology Enabled Inter-firm Collaboration by Stefan Klein on page 165
- The Practical Real-Time Enterprise: Facts and Perspectives by Bernd Kuhlin on page 434
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