A book worth reading that focuses on influencing and selling to the right audience, customer group, is critical to know how to find and access appropriately. Read morePublished 6 days ago by C. G. Graham
Simple and good starting focus for anyone dealing with customer centricity,Published 1 month ago by Jenna S.
Great overview of customer centricity. Introduction to most of tha concepts you w I'll need to understand in the evolving SaaS world.Published 2 months ago by Zachery j. Anderson
I am a Junior Sales major at Baylor and absolutely loved the ideas presented in this book. I don't read as much as I should, but this was a great and easy read.Published 4 months ago by brian
This book i written by one of the professors for an online course I am taking. I think is is very informative, clearly written and a great pairing with the class. I recommend it.Published 5 months ago by JRV
Peter Fader's Customer Centricity may be the worst business book I have ever read. As a management consultant who helps Fortune 500 companies create industry leading value, I found... Read morePublished 5 months ago by Marc A Feigen
The author must give some examples and numbers to facilitate a better understanding of the concept. Specially Customer Lifetime ValuePublished 10 months ago by Rahul Thapan
My expectations were higher. I understand the author is an expert on the subject, and I knew that, because of the price, the content could have been not very deep. Read morePublished 10 months ago by antonio