Back in business school, I remember a marketing professor driving home the importance of customer segmentation by pointing out that the average American has one breast and one... Read morePublished 3 months ago by Michael Scully
An amazing book for those like me that manage a Product centric company.Published 4 months ago by JOSE MANUEL M DIONISIO
Great intro to the idea of Customer Centricity. Slims the surface and helps you understand concepts / language of the strategy.
Easy to read and immediately applicable.
I have learned who is good customer and who is not. I need to know how to progress with those bad customers...Published 6 months ago by KC Park