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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Paperback – May 15, 2012
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About the Author
Top Customer Reviews
Sure customers are important, but most organizations focus on the money. What they fail to see is that there is a better way to make more money. And that is by being Customer Centric.
This book offers some insight into what this really means for a company. Why you should - or should not - strive to become more customer centric, and it offers some useful, practical advice on how to move forward.
It does not answer all the questions you may have, and it does not give you a roadmap for implementation but if you need help getting folks in your company to better understand why this concept could be critical to the organisations' success in the future, maybe, just maybe this will help.
Most Recent Customer Reviews
Excellent book and writer, really useful, easy to understand, nice to read
I am not a native English speaker and it was easy to read for me
I was hoping that this book would be a practical book for me as an independent author. While it was a fast read, and theoretically sound, I think it was meant for businesses bigger... Read morePublished 1 month ago by K Grubb
Valuable understandings. Professor Faders Wharton course gave me much to consider and think about. The book provides more takeaways. Read morePublished 2 months ago by JEM
Easy to read. The only downside is the book is not very descriptive. It discusses the subject at a very high level.Published 2 months ago by Raymond N. Pruett
Excellent book. The most disruptive concept and that I totally agree is that you need to know your best customers. The low value customers only need a good product management. Read morePublished 10 months ago by Miguel A. Gneco
Well written and concise. Could use a new edition as the main subject, Tesco, has shown its true colors and possibly endangered the very concept that customer centricity is a... Read morePublished 11 months ago by Reuby
Interesting book. Presents different ways of thinking for a business organization & culture.Published 12 months ago by Ian Smith