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Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love (Lean Startup Tactics Book 1) Kindle Edition

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Length: 96 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Mike Fishbein is an entrepreneur in New York City, author of multiple books on entrepreneurship, and has advised both startups and fortune 500 companies on customer development and new product innovation. Mike is the Founder of stpcollege.com, an education technology company in New York City. With over 2,000 enrolled students, stpcollege.com's online courses help entrepreneurs start and grow their companies. Prior to stpcollege.com, Mike was a founding team member of Casual Corp, a venture studio and corporate innovation firm founded by an accomplished serial entrepreneur. While at Casual Corp, Mike served as a lead product manager in validating and launching three new consumer technology products. In addition, Mike advised two of the world's largest publishing companies on new product innovation. Mike's expertise lies in customer development, Lean product strategy, and customer acquisition. He is the author of "Customer Development for Entrepreneurs" and "Growth Hacking with Content Marketing." His writing on startup strategies and tactics have been published in Huffington Post, Entrepreneur, and more. Mike has been starting companies since he was a teenager and serves as a resource and advisor to startups in New York City. You can learn more about Mike via his blog, mfishbein.com.

Product Details

  • File Size: 1265 KB
  • Print Length: 96 pages
  • Publication Date: October 31, 2013
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00GCTYHQG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #143,719 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Mike is a self-published author and a content marketing expert. He's spent the last several helping tech startups and fortune 500 companies on content marketing and new product development.

Mike writes his books for entrepreneurs, startups, bloggers and marketers. His articles have been published on sites like Entrepreneur, The Huffington Post, and The Observer.

In his free time, Mike likes to read, write about personal development, exercise, and travel.

Want to know more? Grab one of his books and begin your journey to becoming a content marketing machine!

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By D. Williams on November 8, 2013
Format: Kindle Edition Verified Purchase
For the last few years I've been working on starting up businesses and this is the biggest problem that I've struggled with. We all have a great idea but great ideas don't always make a great product.

His last book gave me a lot to think about and I've been experimenting with works best for me. It's taken a lot of work but I've become much better at finding and recruiting talent.

I've just started reading this book but it's excellent so far. I don't follow many authors but Mike is fantastic and his insight is excellent. Support this author buy his book, I'd love to see more from him. There's so much to learn. :)
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2 of 2 people found the following review helpful By Chris on November 4, 2013
Format: Kindle Edition
5 stars... because this is such an awesome supplement to The Lean Startup by Eric Ries. Mike combines real actionable points to help people go out to build stuff that customers want. For those learning lean methodologies or furthering their education post-Lean Startup Machine, this book is amazing because he helps you figure out how to formulate experiments and questions to find out what your customers want. No more guessing and no more assuming... Thanks for providing us and awesome guide and further insight into lean methodologies.
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Written in haste, it's a quilt of blog posts that's more of a brochure for his courses and books. He cites many other blog posts and authors but only hyperlinks to his own content. You would be better served by "Entrepreneurs Guide to Customer Development" by Brant Cooper and Patrick Vlaskovitz http://www.amazon.com/The-Entrepreneurs-Guide-Customer-Development/dp/0982743602 for an overview of customer development and Giff Constables "Talking to Humans" (free from http://www.talkingtohumans.com/ ) for guidance on conducting customer interviews.
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Great for first timers, very good to change perspective of old timers. Nice and clean, easy to digest, lots of references and examples. Fair price.
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I think Mike gives a terrific overview of Customer Development in an easy to digest format. He takes the best books, posts from of-the-moment thought leaders, and his own unique personal experience as a VC and distills it into a book you can read in a weekend. Plus, there is great tactical advice like scripts and questions to ask. This is a great read for those new to customer development or anyone who needs a refresher.
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Format: Kindle Edition
my favorite part about the book is that he zooms in on a specific portion of doing a startup: customer development. others have written on the topic, but this author provides a level of detail that the "startup owner's manual" or "running lean" don't explore. it's the combination of all the "little things" that make customer development such a difficult area to master, and this is precisely the subject of this book.

how would i create an action plan for finding people to interview? what type of question do i ask when the customer says X? pure gold.
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By ES on November 12, 2013
Format: Kindle Edition Verified Purchase
This book gets at the heart of launching a successful business: establishing your value proposition through customer validation. There are some powerful and intuitive ideas in this book to make sure you're focusing on the right things.
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Format: Kindle Edition
This book provides great tactical advice on how to practice customer development effectively. The author explains the importance of practicing customer development correctly, and how to do it. I highly recommend this book for anyone thinking of starting a business.
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