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The Customer Differential Complete Guide to Implementing Customer Relationship Management CRM Hardcover – February 15, 2001
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I originally read the book based upon the author's promise of a framework for implementing CRM. Sadly, this book is little more than a collection of buzzwords and acronyms... Read morePublished on October 1, 2003
I found this book to be enormously informative in terms of gaining a competitive advantage by putting your customers first. Read morePublished on July 15, 2002
This book is a must read for all organizations! Nykamp offers great insight in the complex and, more often than not, very challenging task of developing and implementing a... Read morePublished on July 12, 2002
CRM has become somewhat of a meaningless buzzword in the business world today...Nykamp's book brings clarity to an otherwise confusing issue.Published on July 12, 2002
There is nothing new here. The text fails to take into account the personalities and politics of individual organizations and the differing needs of individual B2C or B2B... Read morePublished on May 20, 2001