Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Buy Used
$3.98
Used: Acceptable | Details
Sold by ToyBurg
Condition: Used: Acceptable
Comment: Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction is guaranteed! Good readable copy. Worn edges and covers and may have creases. The cover may have significant wear. There may be page curls. It is possible that there are heavy highlights or writing in this book. All pages are there and otherwise item is in good condition.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Customer Differential Complete Guide to Implementing Customer Relationship Management CRM Hardcover – February 15, 2001

4.1 out of 5 stars 12 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$6.83 $0.01

Top 20 lists in Books
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more

Editorial Reviews

Review

... "it supplies the step-by-step guidelines-complemented by illuminating case studies-on how to put into practice this powerful new directive". -- CRMIndustry.com August 2002

About the Author

Melinda Nykamp (Downers Grove, IL) is president and CEO of Nykamp Consulting Group, which specializes in customer relationship management and database marketing, and is a monthly columnist for DM Review.
NO_CONTENT_IN_FEATURE


Product Details

  • Hardcover: 224 pages
  • Publisher: AMACOM; 1st edition (February 15, 2001)
  • Language: English
  • ISBN-10: 081440622X
  • ISBN-13: 978-0814406229
  • Product Dimensions: 9.3 x 6.3 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #3,354,516 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Top Customer Reviews

Format: Hardcover
I have read 13 different titles on CRM----The Customer Differential is by far the most practical...it's a clear, concise guide that my company is using to implement CRM
Comment 3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
M Nykamp's CRM title provides an overview of what an organization really needs to do in order to gain customer loyalty...a must-read if you're trying to figure it out.
Comment 2 of 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
We used this book as a reference across our organization when we were struggling to figure out what CRM should mean for us, and how to make any headway. Was the best from a reference standpoint.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By A Customer on April 17, 2001
Format: Hardcover Verified Purchase
The book is easy read but this is because there is not much beef in it. I am a dedicated student of CRM and found this book as just another addition to the mushrooming literature on CRM. The text is wishy-washy but maybe the cases can be found useful. That is all. There are some very good titles on CRM for beginners and I believe this book does not count as one. I do not recommend it to serious CRM readers at all.
Comment 8 of 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I would only recommend a few of the many business books I have read...this is one of them.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By A Customer on May 19, 2001
Format: Hardcover
This book has a real value,it goes from the high level concept of CRM up to the good metrics to monitor your CRM strategy. Very few book provide this analytical insight and this one deserve 5 stars to make the subject clear and consistent from strategy to IT level
Comment 6 of 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Want to discover more products? Check out these pages to see more: business marketing, customers