From Publishers Weekly
Predicting the future of information technology isn't easy-even the mighty Bill Gates long underestimated the influence of the Web-but Moschella is confident enough to do some prognosticating in this innovative book. The Computerworld columnist suggests a major power shift is underway, away from suppliers and toward customers. Through a kind of democratization of IT uses-for popular sites like Amazon.com, eBay and E*TRADE, among others-what customers need and demand will be what drives the future of the industry. Moschella runs readers through a history of the field and looks particularly at past introductions of technologies like radio and TV to see what lessons readers can learn about how the Web is being accepted economy-wide. This is more a book for hardcore industry wonks than it is for average lay readers, but it neatly distills the major technological advances of this century and peers into the future, to tell readers what other changes are in store for the world of IT.
Copyright 2003 Reed Business Information, Inc.
From the Inside Flap
A Visionary Look at the Future of Information Technology
Will e-commerce ever really take off? What will it take to make online advertising work? Will we ever be able to vote online? Questions about the Internets true potential have been echoing across the IT landscape since the dot-com bubble burst. Will the Internets full promise ever be realized?
Noted industry forecaster David Moschella says it will because the main source of IT innovation and progress has fundamentally changed. In this visionary book, Moschella predicts that it will be the effectiveness of IT customer leadership that will determine the future prospects for the information technology industry.
Customer-Driven IT describes the shift from a supplier- to a customer-led IT industry. It explains why even the most powerful IT vendors simply cant address most of the key opportunities and challenges the industry now facesbut how IT customers and their industries increasingly can.
Moschella explores the concept of a customer-driven IT industry value chain, in which the value that IT customers create for each other is the most important source of IT market demand. By applying this model to a wide range of business, educational, government, and consumer IT applications, Moschella shows why IT customers must take the lead in developing many of the new systems, platforms, and standards the IT industry needs to move ahead.
This change in industry leadership has many implications for customers and suppliers alike. The book describes the adjustments each group will have to make in terms of its strategies, tactics, and mind-sets in order to leverage new opportunities and realize future profits, particularly in emerging areas such as Web Services and Semantic Applications.
The fate of the IT industry now rests much more with those who use technology than with those who sell it. If customers successfully embrace this important new role, the growth of the Internet might ultimately surprise us all.