Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.
| ||||||||||||
|
There is a newer edition of this item:
|
Book Description
Editorial Reviews
Review
A series of helpful and informative guides aimed at assessing and assisting the small and medium sized business. -- Express Magazine
From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4.0 out of 5 stars
Is Customer Always the King?,
This review is from: Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) (Paperback)
While is clealry foolish to assume that the custioomer is always king, I think it is fair to say that we need put the customer at the centre of our enterprise. This book sets out to show you how you can do this. Written pre-twitter it could probably do with a little updating but the principles are still sound
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
