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Customer Mania!: It's Never Too Late to Build a Customer - Focused Company
 
 
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Customer Mania!: It's Never Too Late to Build a Customer - Focused Company [Audiobook, Unabridged] [Audio CD]

Jim Ballard (Author), Fred Finch (Author), Ken Blanchard (Author, Reader)
4.8 out of 5 stars  See all reviews (5 customer reviews)


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Book Description

November 2, 2004
The One Minute Manager meets Yum!, the world's largest restaurant company, in this practical guide to making superlative customer service drive your business to success. Customer Mania! tells the story of a company Chairman and how his quest for superlative customer service has become the driving force for empowering his staff and growing his business. By embracing David's philosophy and projecting the vision themselves, the whole workforce helps the company become a leading worldwide success. Though written in the parable style of all his previous books, this is actually the first to be based on a true story. Ken Blanchard is a consultant to David C. Novak, the chairman of Yum! Brands (formerly Tricon Global Restaurants), which owns three of the world's best known fast food franchises: Pizza Hut, KFC and Taco Bell. Yum!'s combined force gives it an impressive portfolio of 33,000 restaurants in over 120 countries, making it the #1 restaurant chain worldwide by outlets, although McDonalds outperforms it by sales.
--This text refers to an out of print or unavailable edition of this title.


Editorial Reviews

From Publishers Weekly

Self-described "Chief Spiritual Officer" Blanchard strikes a familiar note of ebullient optimism in this follow up to his bestsellers The One-Minute Manager, Whale Done and Raving Fans! This time the business populist chronicles the efforts of Yum! brands to build a customer-focused corporate culture. As the corporate parent of Kentucky Fried Chicken, Pizza Hut, Taco Bell, A&W and Long John Silver, Yum! operates in an industry where a 200% annual turnover rate is normal. So the company’s own 40% annual turnover rate is exceptional, and its creation of a positive employee culture is no mean feat. Thus, Yum!’s survival in the fast food business—which relies heavily on the public’s contact with its front line employees—provides useful lessons for any manager whose business depends upon customer satisfaction. Unfortunately, however, Blanchard’s book fails to step back and address its subject objectively. Instead, the narrative reads like a spiritual revival meeting, making it difficult to separate the practical advances from the author’s hype. Has all the feel-good hoopla created higher profits? Deflected competition? Raised share prices? Failures, negativity and cynicism don’t find their way into this book. They are swiftly eliminated, just like people with the wrong attitude at Yum!
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

Review

"Customer Mania is the finest distillation of Ken Blanchard's wisdom, convictions, and possibility thinking to date. What inspired me most was the journey from possibilities to reality and that he validated the fundamental truths - that it can happen and it is never too late to start!" Tami Heim, former president of Borders, Inc. "Anyone in a customer-focused business really MUST read this book! It is somehow simple, powerful, actionable, compelling and immensely readable all at once. I'll never provide - or receive - service the same way again. In fact, I'll carry a copy with me and give it to people whenever I experience underwhelming service." Patrick Lencioni, bestselling author of The Five Dysfunctions of a Team "In the long history of management writing, no one has so clearly and memorably extracted, exposed, illustrated and explained the essentials of enlightened and profitable management as Ken Blanchard. Now he, with Jim Ballard and Fred Finch, offers us the ultimate customer service book, 'Customer Mania!' The title is a dead give away of the passionate and persuasive argument contained in these pages. Bravo!" Tom Peters "This book gets to the bottom line fast: If you don't take care of your customers, somebody else will. Do what I did, and order a copy of this book for every one of your employees and have them memorize the 4 critical steps to creating Customer Mania! This book shows you how to make your customers so happy that you'll be laughing all the way to the bank." Robert Allen, author of Nothing Down for the 2000s --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Audio CD
  • Publisher: Simon & Schuster Audio; Unabridged edition (November 2, 2004)
  • Language: English
  • ISBN-10: 0743539788
  • ISBN-13: 978-0743539784
  • Product Dimensions: 5.7 x 5.2 x 1 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,678,940 in Books (See Top 100 in Books)

More About the Author

Few people have influenced the day-to-day management of people and companies more than Ken Blanchard. A prominent, sought-after author, speaker, and business consultant, Dr. Blanchard is universally characterized by his friends, colleagues, and clients as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.

Dr. Ken Blanchard is the cofounder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California. In addition to being a renowned speaker and consultant, Ken also spends time as a visiting lecturer at his alma mater, Cornell University, where he is a trustee emeritus of the Board of Trustees.

Ken has received many awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the "Council of Peers Award of Excellence." He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International. Ken also received The Thought Leadership Award for continued support of work-related learning and performance by ISA--The Association of Learning Providers. Ken has been inducted into Amazon's Hall of Fame as one of the top 25 best-selling authors of all time. The business school at Grand Canyon University bears his name. In addition, Ken teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.

Born in New Jersey and raised in New York, Ken received a master's degree from Colgate University, and a bachelor's and PhD from Cornell University. An avid golfer, Ken belongs to the Loch Lomond Golf Club in Scotland.

 

Customer Reviews

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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 10 people found the following review helpful:
5.0 out of 5 stars This should be called "The CEO's Bible", August 23, 2005
By 
Teresa "Teresa White" (Louisville, Ky United States) - See all my reviews
I had worked for YUM! for 4 days when I went to my first Founder's Day celebration -the day that Ken Blanchard and David Novak (YUM! CEO) gave out these books. I didn't know what to think! The environment was SO different from what I was used to. Why were these people standing on chairs, hooting and yelling, cheering and clapping and having FUN at a biyearly meeting? How did they get so many people to volunteer to speak in front of a 3000+ crowd, when most meetings of under 20 you hardly ever get anyone to speak up?

I took the book home and read it cover to cover, trying to figure out what Customer Mania was and how do I become a Customer Maniac? I have worked in customer service for years, and the answer was simple: Do it right, and do it right the first time, because you WANT to. Things I had wanted to do under other bosses to help my customers get what they need and want, but was afraid to, because the Boss wouldn't understand or it would cost too much, or take too much time, or wasn't our department. At YUM! there is no such thing as "not my department". If that is a customer who needs your help, then that customer IS your department.

The book gives great anecdotes to illustrate his point in an easy to read, easy to understand manner. You feel as though Mr. Blanchard were sitting across from you talking to you in person. YUM! has a ways to go in really winning over its customer base, in assuring the customer that YUM! will be there no matter what to make sure they have a great experience in one of their restarants, but we are getting there.

And the marching band walking through the building to recognize outstanding employees? It's true.

Every CEO of every company should read this. The things that YUM! does to recognize its employees for a job well done on a daily basis doesn't add up to much in terms of time or money, but the return on that investment is phenomenal. Even as an entry level employee, I know that David Novak cares about the work I do and every day I give 210%, KNOWING that my leadership sees it and appreciates it.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great read! Highly recommended., July 4, 2010
By 
Robyns (Washington, USA) - See all my reviews
Customer Mania! is a very motivational book with some great ideas focusing on people, taking care of your employees, recognizing employees, and ultimately providing the best in customer service day in and day out. The ideas in this book can be applied to any industry. Highly recommended.
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1 of 2 people found the following review helpful:
4.0 out of 5 stars Another good book from Blanchard, October 29, 2006
By 
Integrity Trainer (Northbrook, IL USA) - See all my reviews
This is an easy to read book with leadership principles for people in all levels of leadership.
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Inside This Book (learn more)
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First Sentence:
I HAVE THE GREATEST job in the world. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
dumb door, people doing things right, raving fans, area coach, frontline people, restaurant company, motivating environment, recognition culture
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Customer Mania, David Novak, Pizza Hut, Taco Bell, United States, Long John Silver, Aylwin Lewis, Department of Motor Vehicles, Home Depot, Investment of Choice, Dynasty Model, Employer of Choice, Gregg Dedrick, Provider of Choice, Restaurants International, All American Food Restaurants, Give Kids the World, Andy Pearson, Jane Lanza, Southwest Airlines, Taking People, Emil Brolick, Employee of the Month, Jacquelyn Bollman, Jerry Buss
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