Customer Reviews

The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management

5 star:		(7)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

The book is a great guide fort small and medium-sized business owners . Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.

Chairman of the Customer Marketing Institute, co-founder of consulting group MSP Associates, and CRM "guru" Jay Curry takes readers on an international journey "through the pyramids." Using the "rest of the world" as the foundation to the pyramid structure, Curry shows readers how to build on suspects and prospects and carry them to the top of the customer pyramid. From inactive customers to top tier clientele, Curry offers valuable information, trends, statistics, and real-life

examples.

This is not simply a book about customers. It is a handbook for anyone who has customers. Curry goes beyond traditional customers and offers his version of the e-Customer and special considerations for marketing to this virtual audience. Filled with action items, the book is formatted with numerous graphics in a manner that is easy to digest and quick to place into service.

Whether you are a small business owner or a manager in a multi-division corporation, this book has information you can read today and use tomorrow, building a customer pyramid with not only a firm foundation but also a top filled with satisfied, and profitable, customers.

After reading several books about CRM, I was just about to give up on learning anything useful. Most of the time, you get a long winded description of the obvious (stuff from Dick Lee are a good example) This book is concise and clearly tells you what is out there and how to get it. Excellent materials ... well maybe except for the last section on internet marketing - too brief and no enough of stuff to chew on... If you need to read up on CRM... you know the drill.

As another reviewer wrote, there is a lot of theory (and even blabla, my words) around. However, this book offers the only readily implementable framework in CRM I know of. Production management has been working with Performance Indicators for years. Somehow, marketing, sales and service have never gotten so far. This book presents a set of measurements, together with a means of setting them up and improving results. I am using excerpts in my teachings at a business school, but also at secondary school level and everybody understands everything. So the theory HAS TO be simple as well!

Adam & Jay Curry break old ground in The Customer Marketing Method, but it's territory that has been long unoccupied. Their approach is a crisp, refreshing return to some fundamental concepts of marketing.

Businesses, they argue, spend far too little time knowing and understanding the relatively small number of customers who, year in and year out, provide a disproportionately large share of the revenue. Typically, these customers at the tip of the "customer pyramid" -- often as little as 15% of the total number of customers -- will contribute anywhere from 65% to 85% of the revenue. Jay and Adam Curry urge businesses to define, in considerable detail, the specific factors by which these significant few clients make their buying decisions.

The second forgotten basic advanced in The Customer Marketing Method is the systematic evaluation of customer behavior over time. How many of the large customers two years ago are relatively minor ones today? Which ones have become completely inactive? Customer migration into, as well as up and down, the customer pyramid, is an invaluable piece of information, but one which many businesses only guess at or ignore altogether.

The Customer Marketing Method provides simple, step-by-step guidance for implementing the Currys' recommendations, without expensive, labor intensive CRM systems.

This highly readable, informative book should NOT be on every marketing director's bookshelf. Instead, it should be by his or her bedside, reminding that the greatest returns often come from simple, elegant fundamentals like the Customer Marketing Method.

Now Customer Relationship Management (CRM) is the hottest area of marketing. This book explain that CRM is the activity of getting customer in, moving customer up, keeping customer in. Authors written a clear, step-by-step guide of CRM. Authors introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. I think that this concept is simple and clear. but it explain all of CRM.

This book was very hard to get into. As I read in another customer review, it was very much like textbook reading. I thought there was a lot of useful information for owners and managers of businesses, but it was not presented in a very interesting manner.

Now Customer Relationship Management (CRM) is the hottest area of marketing. This book explain that CRM is the activity of getting customer in, moving customer up, keeping customer in. Authors written a clear, step-by-step guide of CRM. Authors introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. I think that this concept is simple and clear. but it explain all of CRM.

This books can show you an interesting and practical method that will help you ending your CRM pains.
A intelligent aproach to a very dificult discipline.

This book is very informative! Full of new ideas and keeps you focused.