Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Editorial Reviews
Review
"Customer Obsession" is a clear roadmap for implementing an effective CRM strategy that delivers bottom-line results. -- Bill Grabe, Partner General Atlantic Partners
CRM is the new craze at companies large and small. Everyone wants to better manage their valuable customer relationships. -- Colleen Kifner, Franklin Consulting Group
Finally, a book dedicated to interpreting the "hype’ about CRM to the reality of CRM. -- Anita Rockwell, Manager of CRM Business Intelligence, The Rockwell Group, LLP
I am convinced that executives, as well as customer service managers, will be inspired by this book. -- Martin Karlsson, President, Channel Integration and CTI, Nordea AB
CRM is the new craze at companies large and small. Everyone wants to better manage their valuable customer relationships. -- Colleen Kifner, Franklin Consulting Group
Finally, a book dedicated to interpreting the "hype’ about CRM to the reality of CRM. -- Anita Rockwell, Manager of CRM Business Intelligence, The Rockwell Group, LLP
I am convinced that executives, as well as customer service managers, will be inspired by this book. -- Martin Karlsson, President, Channel Integration and CTI, Nordea AB
From the Publisher
Only two centuries ago, early explorers (adventurous business executives of those bygone days) were guided primarily with a compass and celestial navigation using reference points like the North Star. Today’s busy executive also needs guidance systems with just-in-time business intelligence to navigate through the challenges of locating, recruiting, keeping, and growing profitable customers. The Anton Press provides this navigational system through practical, how-to-do-it books for the modern day business executive.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5.0 out of 5 stars
Excellent Book.,
By CARLOS A ALANIS GONZALEZ (Monterrey, NL Mexico) - See all my reviews
This review is from: Customer Obsession: Your Roadmap to Profitable CRM (Paperback)
Excellent book. either if you are a IT professional or a CSR for a Contact Center.If you have interest in the Genesys platform, this book gives you some clues.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
