Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships [Hardcover]

Richard A. Buckingham (Author)

Book Description

Publication Date: January 1, 2001

In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.

Product Details

• Hardcover: 300 pages
• Publisher: Kiplinger Books; 1st edition (January 1, 2001)
• Language: English
• ISBN-10: 0938721828
• ISBN-13: 978-0938721826
• Product Dimensions: 9.4 x 6.4 x 1.2 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,378,520 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Read this book or lose business to someone who has, June 6, 2001

By 

R. Scott Martin (Newark, DE USA) - See all my reviews

This review is from: Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships (Hardcover)

This book shows how to win Lifetime Clients in an easy to read and digest format. I have bought and read many business books but this is one of the top ones of all time. People who don't read this book and practice its principles will surely lose business to anyone who has! I run a small computer company and purchased a copy for each of my 40 employees and some copies for my best clients.

1 of 1 people found the following review helpful:

5.0 out of 5 stars An absolute "must" for any businessperson, January 13, 2002

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships (Hardcover)

Customer Once, Client Forever: 12 Tools For Building Lifetime Business Relationships by Richard Buckingham (president of GoalStar Business Strategies working with Fortune 100 companies) is an upbeat business self-help book about how to turn one's customers into clients for life. Filled with concise, economically worded lessons and questions to ponder, each chapter offers a wealth of sound advice on such topics as continually improving oneself, gaining client feedback, and converting good clients into lifetime clients. Customer Once, Client Forever is an absolute "must" for any businessperson from cafe owners to marketing corporations who solicits and depends upon repeat customers!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Detail guideline for sales or customer service, November 4, 2001

By 

Pau Wing Cho, Joe (MKT, CityU) - See all my reviews

This review is from: Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships (Hardcover)

This book presenting the ideas of how to become a successful sales or customer service. Those ideas are very practicable and useful. From preparation to follow-up, that book providing lots of ideas to let you turn your customer to lifetime client. There are lots of personal and real life examples to elaborate the ideas. How to superserve your customer? How to build lifetime rapport? All these questions can be answered after reading that book.

I can sure everyone can become a successful sales or customer services after reading that book. And author always remind us - TAKE ACTION!!!

So, take action now. Buy and keep one!