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Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships Hardcover – January 1, 2001

4.8 out of 5 stars 8 customer reviews

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Learning Leadership
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Improve your leadership skills with this new book from the authors of "The Leadership Challenge." Learn more.
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Product Details

  • Hardcover: 300 pages
  • Publisher: Kiplinger Books; 1st edition (January 1, 2001)
  • Language: English
  • ISBN-10: 0938721828
  • ISBN-13: 978-0938721826
  • Product Dimensions: 6.5 x 1.1 x 9.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,452,501 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
This is a useful resource. It gives you a good list of items to improve customer satisfaction and perception. That said, it tends to oversimplify things and fails to address the tough items.

The author suggests good customer relations will lead to lifelong customers. But look at reality. Throughout this country, small businesses have been going under as large entities like Wallmart and Lowes offer better pricing. In Buckingham's view, Bob Johnson the local hardware guy secures lifetime customers with his caring nature, willingness to go the extra mile, and above-average service. Bob does this; he is the one to buy tickets to your kid's fundraiser, and spends 15 minutes telling you how to install a storm drain.

Unfortunately, once Walmart comes to town, Bob's former customers tend to shop there and come to him only for the tough jobs. In Buckingham's world, Walmarts achieve only marginal success as loyal customers reject their impersonal mass market approach; the monumental growth of these megastores which offer limited service but real bargains tells us differently.

The book would have been better had it dealt with the conflict between good pricing and good service, and when and how customers continue (how about a model of the unsentimental customer who continually assesses value, and returns only when that is provided).

So read the book and incorporate this as one perspective, but don't bet the house on it. You might find that competing on price and limiting unprofitable service can be a model that you will sometimes need to use.
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Format: Hardcover
This book shows how to win Lifetime Clients in an easy to read and digest format. I have bought and read many business books but this is one of the top ones of all time. People who don't read this book and practice its principles will surely lose business to anyone who has! I run a small computer company and purchased a copy for each of my 40 employees and some copies for my best clients.
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Format: Hardcover
Customer Once, Client Forever: 12 Tools For Building Lifetime Business Relationships by Richard Buckingham (president of GoalStar Business Strategies working with Fortune 100 companies) is an upbeat business self-help book about how to turn one's customers into clients for life. Filled with concise, economically worded lessons and questions to ponder, each chapter offers a wealth of sound advice on such topics as continually improving oneself, gaining client feedback, and converting good clients into lifetime clients. Customer Once, Client Forever is an absolute "must" for any businessperson from cafe owners to marketing corporations who solicits and depends upon repeat customers!
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Format: Hardcover
This book presenting the ideas of how to become a successful sales or customer service. Those ideas are very practicable and useful. From preparation to follow-up, that book providing lots of ideas to let you turn your customer to lifetime client. There are lots of personal and real life examples to elaborate the ideas. How to superserve your customer? How to build lifetime rapport? All these questions can be answered after reading that book.
I can sure everyone can become a successful sales or customer services after reading that book. And author always remind us - TAKE ACTION!!!
So, take action now. Buy and keep one!
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