Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
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In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into consumer characteristics and needs, and use these insights to improve business decisions.
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1 of 6 people found the following review helpful:
3.0 out of 5 stars
Customer Action,
By Biggy "biggy" (Columbus, Ohio) - See all my reviews
This review is from: Customer Orientation and Market Action (Paperback)
Dr. Johnson presents an insightful primer of consumer behavior, and how the manager can best serve the customer. By using the information contained within the book, one can better understand the myriad of factors that drive consumer behavior, and the market's reaction to them.
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