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1 of 6 people found the following review helpful:
3.0 out of 5 stars
Customer Action,
By Biggy "biggy" (Columbus, Ohio) - See all my reviews
This review is from: Customer Orientation and Market Action (Paperback)
Dr. Johnson presents an insightful primer of consumer behavior, and how the manager can best serve the customer. By using the information contained within the book, one can better understand the myriad of factors that drive consumer behavior, and the market's reaction to them.
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Customer Orientation and Market Action by Michael D. Johnson (Paperback - June 17, 1997)
Used & New from: $1.52
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