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5.0 out of 5 stars
Acting on the Value in a Customer Relationship,
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This review is from: Customer Relationship Intelligence (Paperback)
Few business leaders do not believe customer relationships are immensely valuable. However, very few know how to define the value of individual relationships, measure it and take action based on this insight. Relationships are with individuals or individual companies, but how does one allocated resources to optimize relationships across a companies customer base?
Linda Sharp fills in the blanks and then provides systematic framework to turn customer relationships into sustainable profits and growth. Executive and managers in finance, sales, marketing and customer service should all read this book --it will get them on the same page. |
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Customer Relationship Intelligence by Linda Sharp (Paperback - November 1, 2007)
Used & New from: $8.69
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