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2 Reviews
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Average Customer Review
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Good book worth the money
I disaggree with the previous reviewer. The book is a nice, concise, and reasonably deep treatment of the topic. Thinking about it, with its 1996 publication date, this is one of the books that existed on the topic of CRM BEFORE it became such a big buzz word. Recommended.
Published on March 3, 2000 by Amrit Tiwana
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1 of 9 people found the following review helpful:
1.0 out of 5 stars
The graphics and illustrations add NO value.
The graphics, illustrations and figures add no value to the book. They confuse the reader and distract their attention away from the authors points. I would not recommend reading this book unless the graphics were removed.
Published on February 15, 1999
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Good book worth the money,
By
This review is from: Customer Relationship Management: Making Hard Decisions with Soft Numbers (Hardcover)
I disaggree with the previous reviewer. The book is a nice, concise, and reasonably deep treatment of the topic. Thinking about it, with its 1996 publication date, this is one of the books that existed on the topic of CRM BEFORE it became such a big buzz word. Recommended.
1 of 9 people found the following review helpful:
1.0 out of 5 stars
The graphics and illustrations add NO value.,
By A Customer
This review is from: Customer Relationship Management: Making Hard Decisions with Soft Numbers (Hardcover)
The graphics, illustrations and figures add no value to the book. They confuse the reader and distract their attention away from the authors points. I would not recommend reading this book unless the graphics were removed.
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Most Helpful First | Newest First
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Customer Relationship Management: Making Hard Decisions with Soft Numbers by Jon Anton (Hardcover - January 16, 1996)
Used & New from: $0.09
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