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4.0 out of 5 stars
Great Book to Understand the Topic CRM,
By A Customer
This review is from: Customer Relationship Management: Electronic Customer Care in the New Economy (Hardcover)
This book introduces a great framework to structure the topic CRM. The so-called 'customer buying cycle' helps to understand what CRM is about. Some case studies used in the book are sort of outdated, but still, the book offered a good amount of value to me.
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Customer Relationship Management: Electronic Customer Care in the New Economy by Andreas Muther (Hardcover - November 9, 2001)
$59.95
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