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Customer Relationship Management Essentials (Prima Development) [Hardcover]

John W. Gosney (Author), Thomas Boehm (Author)

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Book Description

Series: Prima Development | Publication Date: October 26, 2000

A companys e-business prospects are often derailed by poor customer support because companies dont understand the frantic pace of Internet time. Procurement, fulfillment, and post-sale support can be severely crippled by poor communication channels. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment. This book is geared mainly toward managers of IT divisions and/or those directly involved in making hands-on, technical decisions about the use of e-commerce strategies for a business.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A companys e-business prospects are often derailed by poor customer support because companies dont understand the frantic pace of Internet time. Procurement, fulfillment, and post-sale support can be severely crippled by poor communication channels. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment. This book is geared mainly toward managers of IT divisions and/or those directly involved in making hands-on, technical decisions about the use of e-commerce strategies for a business.

Product Details

Hardcover: 256 pages
Publisher: Premier Press; 1st edition (October 26, 2000)
Language: English
ISBN-10: 0761528458
ISBN-13: 978-0761528456
Product Dimensions: 9.4 x 7.6 x 1 inches
Shipping Weight: 1.6 pounds
Amazon Best Sellers Rank: #4,574,207 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
Your business should allow your customers to get current information at any time from any source. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
groceries online, checkout process, site navigation, navigation scheme, inventory status

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Circuit City, Analysis of Successful, Fresh Express, Point-of-Order Customer-Support Issues, Marsh Web, Foundations of Customer-Centric Business, Macromedia Flash

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

3 books cite this book:

HomeSite 4.5 Fast & Easy Web Development by John W. Gosney on page 213, page 1, and Back Matter
Handbook of CRM: Achieving Excellence through Customer Management by Adrian Payne in Back Matter (1), and Back Matter (2)
Business: The Key Concepts (Routledge Key Guides) by Mark Vernon in Back Matter

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Webworks by Ken Coupland

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