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Customer Relationship Management [Hardcover]

Federico Rajola (Author)

5.0 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Publication Date: May 7, 2003 | ISBN-10: 3540440011 | ISBN-13: 978-3540440017 | Edition: 1

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

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Product Details

Hardcover: 160 pages
Publisher: Springer; 1 edition (May 7, 2003)
Language: English
ISBN-10: 3540440011
ISBN-13: 978-3540440017
Product Dimensions: 9.3 x 6.2 x 0.6 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #3,527,790 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Federico Rajola Page

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5.0 out of 5 stars New perspectives on CRM and management, July 23, 2003

By A Customer

This review is from: Customer Relationship Management (Hardcover)

The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!

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5.0 out of 5 stars New perspectives on CRM and management, July 23, 2003

By A Customer

This review is from: Customer Relationship Management (Hardcover)

The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Many authors have studied CRM from a technological perspective, while others have focused their work on management issues. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
organizzazione aziendale, sistemi informativi, data mining systems, managed savings, knowledge discovery process, access threshold, business intelligence systems, savings owners, data mining algorithms, savings products, rule induction, marketing information system, data warehouse, customer segmentation, data mining tools

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Banca Monte, Capital One, Project Organization

New!
Books on Related Topics | Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 47 books:

Corporate Information Systems Management: Text and Cases by Lynda M. Applegate in Back Matter (1), and Back Matter (2)
Data Mining by Pieter Adriaans on page 72, and Back Matter
Neural Networks Hb (UNICOM - Information & Communications Technology) by J G Taylor on page 74, and Back Matter
Advances in Knowledge Discovery and Data Mining (American Association for Artificial Intelligence) by Usama M. Fayyad in Back Matter (1), and Back Matter (2)
in Back Matter (1), and Back Matter (2)

See all 47 books this book cites

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