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5.0 out of 5 stars New perspectives on CRM and management, July 23, 2003
By A Customer
This review is from: Customer Relationship Management (Hardcover)
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
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5.0 out of 5 stars New perspectives on CRM and management, July 23, 2003
By A Customer
This review is from: Customer Relationship Management (Hardcover)
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


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Customer Relationship Management
Customer Relationship Management by Federico Rajola (Hardcover - May 7, 2003)
$89.95
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