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Customer Service: The Key to Your Competitive Edge
 
 
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Customer Service: The Key to Your Competitive Edge [Paperback]

Peggy Morrow (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

Price: $16.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

1995
Today's customers are demanding an ever higher level of service while your competition is aggressive and eager to take advantage of any mistakes. In today's intensely competetive climate, you can't afford to lose a single customer.

This is an easy-to-read, practical, down-to-earth guide, free of theories and technical jargon. It serves as a single source to guide you through the maze of establishing and maintaining a customer service program. You will use checklists, examples, worksheets and case studies to tailor a customer service program for your company that will result in increased profits.


Editorial Reviews

Review

"Morrow's book is a perfect starting place for a company that wants to set a new standard of customer service. It avoids technical jargon and includes worksheets that allow readers to design their own rogram as they read." -- Art Cooley Book Reviewer, DBA Magazine

"What a great book! I've already found two dynamic ideas to use in my company." -- Lou Marinos President/CEO Midcoast Interstate Transmissions Inc.

"Your book is great and proves to be extremely insightful in such a competitive business world." -- Lisa Holman KTXA TV Fort Worth, Dallas

From the Publisher

Peggy Morrow's book is a common sense guide to creating happy customers and keeping them that way. Some of the following customer service issues addressed in her book are: - Why consumers are demanding a higher level of service. - How does a business know its customer service policy is updated or inadequate? - How do you calm an angry customer? - How can a business stimulate good word-of-mouth advertising? Readers are assisted a step by step plan for making customer service their most effective marketing tool. Morrow's book is a perfect starting place for a company that wants to set a new standard of customer service.

Product Details

  • Paperback
  • Publisher: Advantage Plus Publishers (1995)
  • Language: English
  • ISBN-10: 0964563606
  • ISBN-13: 978-0964563605
  • Product Dimensions: 10.7 x 8.5 x 0.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,789,793 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent Book!, January 25, 2001
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This review is from: Customer Service: The Key to Your Competitive Edge (Paperback)
Customer Service: The Key To Your Competitive Edge has proved to be an invaluable guide for my company. The step by step program was especially helpful in jump starting my business into a "friendly" customer service environment. I would highly recommend this book to any business wanting to create an exceptional customer service atmosphere in their business.
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Inside This Book (learn more)
First Sentence:
1. List the four forces affecting the future direction of customer service and briefly discuss each. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
customer service culture, customer service program, exceptional customer service, customer service excellence, lifetime customer, service strategy, excellent customer service, service behaviors
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Office Depot, Carl Sewell, Federal Express
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