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5.0 out of 5 stars
The Best Little Book on Survey Research!,
This review is from: Customer Value Management: A Guide for Your Journey to Best-Practice Processes (Passport to Success Series) (Paperback)
This is the book that I buy and give to people who want to conduct effective surveys to know where their companies stand and improve their companies' competitive positions. It's a gem because is provides a terse and concrete explanation of the concept of customer-perceived value, how to measure it, and how to improve it. The one point to which I strongly object is the notion of linking compensation to customer-survey results, but don't let this prevent you from buying this book. Buy it, implement its guidance, and improve your company's competitive position.
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Customer Value Management: A Guide for Your Journey to Best-Practice Processes (Passport to Success Series) by Scott Hendricks (Paperback - October 9, 2001)
Used & New from: $17.00
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