Customers As Partners: Building Relationships That Last [Paperback]

Chip R. Bell (Author)

Book Description

Publication Date: January 1, 1996

Effective customer partnership creates customers who return in good times and in bad, customers who say, "I wouldn't go anywhere else". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage.

Editorial Reviews

From Scientific American

"Partnerships are what great customer service is all about. In Customers As Partners Chip Bell explains how to achieve success by creating partnering them grow" --This text refers to the Hardcover edition.

From The New Yorker

"If your company wants to take a giant step, from being a superior service provider to establishing lifelong partnership with your customers, this book is a must. We have made it required reading (and practice) for all employees" --This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details

• Paperback: 235 pages
• Publisher: Berrett-Koehler Publishers (January 1, 1996)
• Language: English
• ISBN-10: 1881052788
• ISBN-13: 978-1881052784
• Product Dimensions: 9 x 5.9 x 0.6 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,399,849 in Books (See Top 100 in Books)

More About the Author

Chip's newest book (with John R. Patterson) is Wired and Dangerous: How Your Customers Have Changed and What to Do About It and will be in bookstores and your favorite e-tailer in May.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Highly Recommended!, March 16, 2001

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Customers As Partners: Building Relationships That Last (Paperback)

Chip R. Bell combines the practical with the heartfelt in a top-notch guide to creating a partnership with customers. He focuses on the elements of abundance, trust, dreams, truth, balance, and grace. The book uses intelligent and creative case histories and anecdotes to illustrate these essential components and, therefore, rises above the level of the basic how-to. The author pays close attention to intangible, human relationship concerns. The book is written well in an intimate, yet highly informative style. It weaves stories throughout each chapter. Although we at getAbstract recommend this book for people who deal directly with customers and people who supervise, manage, or lead others in a service-oriented business, the author correctly points out that the book's methods also can enhance anyone's professional and personal relationships.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Sage advice and wisdom on how to delight your customers., December 9, 1998

By A Customer

This review is from: Customers as Partners - Building Relationships That Last (Hardcover)

Chip Bell takes the idea of customer service one step further -- make your customers "partners". Partners have responsibilities and are treated much more like the neighbor next door. Mr. Bell fills this books with lots of stories that underline his key points and make it real. I'm buying copies as Christmas gifts for all my frontline employees.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Simple and easy to read...a read-in-one-sitting book!, August 12, 1998

By A Customer

This review is from: Customers As Partners: Building Relationships That Last (Paperback)

Customers as Partners is an enjoyable book that cuts right to the chase on what customer service SHOULD be. This book goes well beyond getting and keeping customers; it is a roadmap for developing lifelong partners. Chip's examples are down to earth and can be related to by everyone from Senior Management right down to the person at the cash register or front desk. You won't find any quality jorgon or terminology here... just plain english thats easy to read in one sitting. Definately a five-star book. Be sure to buy more than one copy if you intend to lend it to a friend because you won't see it again.