Customer Reviews

Why Customers Don't Do What You Want Them to Do : 24 Solutions to Common Selling Problems

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Great book. Very matter of fact, logical. No selling "tricks", just common sense. As I read it, all I could think was, "if I'd only known". Now, as the owner of a small company, this book is required reading for new sales hires.

I wanted to buy a book called "Why Customers Don't Do What They'Re Supposed to do". I have read this book and wanted to buy a copy. Unfortunately, the image shown for this book actually represents a different book with a slightly different name, namely "Why Customers Don't Do What You Want Them To Do" by the very same author. As a result, I ended up buying the wrong book. Here is the response I got back from the seller:

" I am so sorry for this mess but I have to tell you that usually customers read the description of the item and expect to receive the item described in its title. Normally we don't count on the picture , because sometimes the supplier is providing Amazon with a wrong picture and sometimes there is no picture displayed at all. I am afraid we cannot exchange orders. "