How to Win Customers and Keep Them for Life, Revised Edition [Paperback]

Michael LeBoeuf (Author)

Book Description

Publication Date: August 8, 2000

The "classic" business book from the author of Working Smart...

Revised and updated for the Digital Age!

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

"A powerhouse, a classic." --James B. Patterson, bestselling novelist and former Chairman and Creative Director ofJ. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Editorial Reviews

Language Notes

Text: Georgian
Introduction: English --This text refers to an out of print or unavailable edition of this title.

About the Author

Michael LeBoeuf, Ph.D., author of Working Smart and The Perfect Business, is an internationally published author, speaker, and professor emeritus of management at the University of New Orleans. He and his wife, Elke, speak to and consult with businesses of all sizes ranging from Fortune 500 companies to small banks and medical practices.

Product Details

• Paperback: 256 pages
• Publisher: Berkley Trade (August 8, 2000)
• Language: English
• ISBN-10: 0425175014
• ISBN-13: 978-0425175019
• Product Dimensions: 8.2 x 5.2 x 0.7 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #117,503 in Books (See Top 100 in Books)
  • #56 in Books > Business & Investing > Industries & Professions > Consulting

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars The "benchmark" in Customer Service., July 18, 1999

By 

T. Webb (Australia) - See all my reviews
(REAL NAME)   

This review is from: How to Win Customers and Keep Them for Life (Paperback)

I initially read this book almost ten years ago, I was impressed then. I have read many books since and reread the book a few days ago. I'm even more impressed now. It is the "benchmark" in customer service. An honest, logical, and reasonable approach to customer service. Follow the suggestions, you and your customers will benefit. I e-mailed the author with a question and guess what. I got an answer within HOURS. Finally a guy that "walks his talk".

9 of 9 people found the following review helpful:

5.0 out of 5 stars The Greatest Customer Service Related Book...Ever, April 24, 2003

By 

D. Olsen (N.J. United States) - See all my reviews
(REAL NAME)   

This review is from: How to Win Customers and Keep Them for Life, Revised Edition (Paperback)

This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".

9 of 9 people found the following review helpful:

5.0 out of 5 stars Every small business owner should read this book!, December 30, 2001

By 

David Frey "hdavidfrey" (Friendswood, Texas United States) - See all my reviews
(REAL NAME)   

This review is from: How to Win Customers and Keep Them for Life, Revised Edition (Paperback)

One of the deadliest mistakes in small business (even worse in large corporations) is to ignore your "back end" sales. By "back end" I mean additional (larger) sales made to your customers.

The only way to continue to market to your customer base is if they are happy with you. Dr. Michael LeBoeuf has spelled out a plan for turning "satisfied" customers (those quiet customers who never complain) into "loyal" customers (those customers who are hyper-responsive to your offers).

I especially enjoyed the startling statistics in the "Something to Think About" section. It points out in a dramatic fashion just how much money dissatisfied customers can be costing your business and how hard it is to detect unhappy customers.

I give this book my highest recommendation...especially to small business owners.