Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer [Abridged, Audiobook] [Audio Cassette]

Paul B. Brown (Author, Reader), Carl Sewell (Author, Reader)

Book Description

Publication Date: October 1, 1991

The art of developing the long-term customer  relationships that are the lifeblood of every  successful enterprise.
"Sewell's fundamentals are to  an entrepreneur what the three R's are to a  teacher...required reading." -- Harvey Mackay,  author of Swim with the Sharks

Editorial Reviews

Review

Stanley Marcus If you don't learn from this book, it's your fault. -- Review --This text refers to an out of print or unavailable edition of this title.

From the Publisher

The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise.

"Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading."--Harvey Mackay, author of Swim With The Sharks --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Audio Cassette
• Publisher: Random House Audio; abridged edition edition (October 1, 1991)
• Language: English
• ISBN-10: 0553470272
• ISBN-13: 978-0553470277
• Product Dimensions: 7.1 x 4.2 x 0.8 inches
• Shipping Weight: 4.6 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (44 customer reviews)
• Amazon Best Sellers Rank: #276,883 in Books (See Top 100 in Books)
  • #2 in Books > Books on Cassette > Business > Sales
  • #4 in Books > Books on Cassette > Business > General
  • #43 in Books > Books on Cassette > Literature & Fiction

Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

5.0 out of 5 stars A must read for every business owner, May 19, 1999

By A Customer

This review is from: CUSTOMERS FOR LIFE: HOW TO TURN THAT ONE TIME BUYER INTO A LIFELONG CUSTOMER (Paperback)

None of the ideas in this book are ground breaking, but the author does a great job of explaining how they translate into loyal customers for your business. There is no abstract psychological babbling lots of similar books have. The author clearly shows the reader what his points are, then uses case studies from both his business and others to reinforce the concepts.

Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.

10 of 10 people found the following review helpful:

5.0 out of 5 stars Best Customer Service Book yet!, October 26, 2005

By 

Marc Hines (Portland, OR) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Paperback)

Sewell really practices what he preaches.

I had made a visit to two of his dealerships in Dallas; after seeing his operation I HAD to read his book. Both his customers and his employees are fanatically loyal - for good reason.

Carl's view of customer service is very different; in fact he does not have (or need) a 'customer service' department. Instead they create systems to avoid problems in the first place, and each employee (associate, really) is empowered to solve the few problems that do come up on their own.

It's an easy read and a real eye opener.

16 of 18 people found the following review helpful:

5.0 out of 5 stars Simply the best...., November 12, 2001

By 

Mr. A. Pickering (Nisantasi, Istanbul Turkey) - See all my reviews
(REAL NAME)   

This review is from: CUSTOMERS FOR LIFE: HOW TO TURN THAT ONE TIME BUYER INTO A LIFELONG CUSTOMER (Paperback)

Do not be put off by the cheesy grin and sharp suit on the cover of the book - this is anything but a slick-but-little-content sales seminar. I would even say that this is among the top 5 books on business I have ever read - packed full of good ideas, common sense and presented in such a way that you do not need an MBA to understand the text. Read it from cover to cover (or take chapters in isolation, as I did) and you cannot fail to be anything but impressed by the advice given.

It would shock me to learn of someone that cannot learn from Mr. Sewell's approach to customer service. A must buy, for anybody that has a remote interest in improving the effectiveness of their operations.