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Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising Paperback – November 23, 2009


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Product Details

  • Paperback: 108 pages
  • Publisher: iUniverse (November 23, 2009)
  • Language: English
  • ISBN-10: 1440170991
  • ISBN-13: 978-1440170997
  • Product Dimensions: 8.5 x 5.5 x 0.3 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,549,327 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Online advertising expert David Szetela is owner and CEO of Clix Marketing, one of the few agencies that specialize exclusively in pay-per-click (PPC) advertising. Szetela's twenty-five-plus-year career working for small magazine publishers, as well as Apple Computer and Ziff-Davis Publishing, has provided him with experience in direct-response marketing.

More About the Author

Online advertising expert David Szetela is a highly-regarded speaker, author and consultant. Formerly he was Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

His articles have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He has written two books: Customers Now and PPC Advertising on One Hour a Day. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted the Webmasterradio.fm radio show PPC Rockstars. He is a frequent speaker at conferences like Search Engine Strategies, SMX, Pubcon and ad:tech.

He was voted Top PPC Expert in a poll of thousands of PPC managers and web site owners, and one of the top CMOs and top advertising experts to follow on Twitter. He runs the Linkedin group PPC Pro People and maintains the Twitter list PPC Advertising Experts.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By K. Lauher on January 22, 2010
Format: Paperback
This is a very simple yet very effective read. I really like how easy the steps are to understand and follow for setting up and gaining customers by advertising on Google AdWords and the ADSDAQ Exchange. I highly recommend this book for those that are looking to drive traffic for real results and revenue.
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