Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising [Paperback]

David Szetela (Author)

Book Description

Publication Date: November 23, 2009

Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base.

This book can help you if:

1. You are "maxed out" on keyword-driven search engine marketing.
2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers.
3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise.

If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.

Product Details

• Paperback: 108 pages
• Publisher: iUniverse (November 23, 2009)
• Language: English
• ISBN-10: 1440170991
• ISBN-13: 978-1440170997
• Product Dimensions: 8.5 x 0.2 x 5.5 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,115,945 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Online advertising expert David Szetela is owner and CEO of Clix Marketing, one of the few agencies that specialize exclusively in pay-per-click (PPC) advertising. Szetela's twenty-five-plus-year career working for small magazine publishers, as well as Apple Computer and Ziff-Davis Publishing, has provided him with experience in direct-response marketing.

Product Details

• Paperback: 108 pages
• Publisher: iUniverse (November 23, 2009)
• Language: English
• ISBN-10: 1440170991
• ISBN-13: 978-1440170997
• Product Dimensions: 8.5 x 0.2 x 5.5 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,115,945 in Books (See Top 100 in Books)

More About the Author

Online advertising expert David Szetela is a highly-regarded speaker, author and consultant. Formerly he was Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

His articles have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He has written two books: Customers Now and PPC Advertising on One Hour a Day. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted the Webmasterradio.fm radio show PPC Rockstars. He is a frequent speaker at conferences like Search Engine Strategies, SMX, Pubcon and ad:tech.

He was voted Top PPC Expert in a poll of thousands of PPC managers and web site owners, and one of the top CMOs and top advertising experts to follow on Twitter. He runs the Linkedin group PPC Pro People and maintains the Twitter list PPC Advertising Experts.

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars Customers Now Is Driving Revenues Now January 22, 2010

By K. Lauher

Format:Paperback

This is a very simple yet very effective read. I really like how easy the steps are to understand and follow for setting up and gaining customers by advertising on Google AdWords and the ADSDAQ Exchange. I highly recommend this book for those that are looking to drive traffic for real results and revenue.