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Moreover, many practitioners have been able to eliminate traditional marketing strategies altogether. In fact, as the authors illustrate with in-depth case studies, even very traditional companies have successfully deployed content marketing strategies in print, online, and in person.
As the book proves, the transformation from traditional to content marketing often requires both a new mindset and a new skill set. Although that's easier to say than to do, we are convinced that you and your team must make that transformation.
You may be concerned about the risks of making dramatic changes in your approach to marketing within your organization. We urge you to concentrate instead on the risks inherent in failing to make the changes necessary to compete for the new breed of buyer. We all know that many otherwise-smart companies remain mired in prehistoric marketing methodologies. If you're hesitating, think once again about the fate of the dinosaurs.
We don't know what caused the dinosaurs' demise eons ago. But, when it comes to the demise of marketing dinosaurs in the twenty-first century, we know for sure what will kill them off: the failure to develop and deploy successful content marketing strategies in the face of a game-changing metamorphosis in the business environment.
Don't be a marketing dinosaur. Start implementing your content marketing strategy today, and, as they say over at Nike, "Just do it."
That's why we have written Get Content. Get Customers. We are compelled to share the lessons that we have learned as media executives, as observers of content marketing best practices, and, ultimately, as content marketing practitioners ourselves. Of course,this book is part of our own content marketing strategy.
Although most organizations still rely primarily, if not exclusively, on traditional marketing tactics, a rapidly growing number of companies of all sizes are proving that content marketing is the one strategy that will pay dividends for their customers and for themselves.
In fact, the accelerating shift to content marketing is occurring not because it's fashionable, but because it's effective.
I've read both his books on content and content strategy, and I'm in the field. His books are wonderfully simple and reliable. Read morePublished 23 months ago by D. Bratman
Marketing has changed significantly over the last four years and having a much more significant impact on lead and revenue generation for organizations. Read morePublished on September 17, 2013 by Mary
Goes over all the same stuff that has been written about before.
No new ideas, approaches or techniques.
Find and download free ebooklets, etc. Read more
For those of us who are joining the 'social media revolution' later...
A good framing of what social media is and how it can interplay with our old school marketing... Read more
If you are a business owner or in charge of marketing for a business, you need to understand content marketing, and this book does an excellent job. Read morePublished on April 18, 2010 by Bret L. Simmons
I've been in the web industry for a decade, and this is easily one of the best books at spotting a major internet trend change. Read morePublished on March 8, 2010 by Compay
It is getting harder and harder to attract prospects and customers. This book provides the perfect recipe for generating high quality leads and creating a community of enthusiasts... Read morePublished on January 1, 2010 by Terri Holley
Get Content Get Customers offers a keen looking into how marketing has changed, and how businesses of any size can leverage new opportunities afforded by the web and social media. Read morePublished on January 1, 2010 by Happy Customer