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5.0 out of 5 stars
Success of Book Launch & Climate Change Week 2007 in KL, Malaysia, July 3, 2007
This review is from: Cut Carbon, Grow Profits: Business Strategies for Managing Climate Change and Sustainability (Management, Policy + Education) (Hardcover)
As co-editor of this book, I am pleased to report on behalf of my co-editor, Dr. Kenny Tang, the authors and myself on the resounding success of its book launch in Kuala Lumpur, Malaysia, held recently.
All news and media coverage can be found on my organisation's (YTL Corporation Bhd) climate change website at www.ytlcommunity.com/climatechange
YTL organised a "Climate Change Week" from the 6th - 9th March 2007, incorporating the global book launch of "Cut Carbon, Grow Profits"; the YTL-sponsored film premiere of the Oscar-winning film "An Inconvenient Truth" which was screened to the public; and a one-day "Cut Carbon, Grow Profits" Business Conference, backed by world-class speakers and environmentalists.
The awareness-raising event was a resounding success! And Dr. Kenny and I even managed to chat with UK Prime Minister Tony Blair regarding the book and event (and who is clearly a hero who supports the role of governments, companies, organisations and individuals in helping to solve the climate change problem)!
Remember, we can all do our part to protect our earth and the environment.
It's the least we can do for ourselves and our future generations.
Please visit www.ytlcommunity.com/climatechange for more news, information and updates.
God Bless,
RUTH YEOH
Director of Investments,
YTL Corporation Bhd
BOOK DESCRIPTION:
Cut Carbon, Grow Profits"Cut Carbon, Grow Profits" illustrates what every corporation needs to know in order to manage the carbon and sustainability challenges facing societies, cities, individuals and businesses today. With contributions from international experts, "Cut Carbon, Grow Profits" shows the benefits of incorporating strategic aspects of carbon thinking into the business strategies of companies, their customers and suppliers. In so doing, businesses create sustainable shareholder value, cut costs, increase revenues, build powerful corporate reputations, develop new low-carbon products and services, engage employees, and create powerful brands.
"Cut Carbon, Grow Profits" is essential reading for business executives at every level. This book will guide and inspire leaders in all functions.
Specific examples and case studies are taken from cutting-edge international companies in a variety of sectors. Amidst growing pressure
from customers, investors and other stakeholders to strive for a low carbon and sustainable world, "Cut Carbon, Grow Profits" will prove indispensable for every forward-thinking global CEO.
Leading contributors include:
BT plc, Ford Motor Co, Lloyd's, Siemens, Sun Microsystems, YTL Corp,
World Resources Institute, Ceres (USA), Forum for the Future, The Climate
Group, London Climate Change Agency, Global Action Plan, Arup, Ernst & Young LLP.
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