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Cute Little Store: Between the entrepreneurial dream and business reality Paperback – June 14, 2006

ISBN-13: 978-1598004366 ISBN-10: 1598004360

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Cute Little Store: Between the entrepreneurial dream and business reality + The Complete Idiot's Guide to Starting and Running a Retail Store + Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store
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Product Details

  • Paperback: 140 pages
  • Publisher: Outskirts Press (June 14, 2006)
  • Language: English
  • ISBN-10: 1598004360
  • ISBN-13: 978-1598004366
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #541,946 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Adeena Mignogna quit her engineering career in 2002 to follow her entrepreneurial dream. With a strong desire to try the entreprenurial way of life, she decided to open up a retail store, The Pot & Bead, a contemporary paint-your-own pottery studio located in Ashburn, Virginia. Her "cute little store" is doing well.


More About the Author

I'm an engineer, turned entrepreneur, turned writer, turned... well... there's no ending to the things I like to try! I wrote the Cute Little Store books to help other people considering entrepreneurship not make the mistakes I made. They've since been republished at "Minding My Business." See my blog at riotsw.com/blog

Customer Reviews

It is full of information and is a gem to read.
K. Fenton
Reading this book is like talking to a friendly acquaintance who really wants to help you know what you are getting into.
Marcia N. Saulo
So I would highly recommend this book to anyone who thinking of starting a small retail business.
Dwayne Williams

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By K. Fenton on July 26, 2006
Format: Paperback
This is a must read for anyone interested in starting a small business, especially a retail business and extra especially a craft type or PYOP business.

I love the "cute little tidbits" and the format is comfortable and easy to read, as if you are being spoken to. I also love the fact that you have used real life experiences (good and bad experiences) and that you are sharing this information so candidly and in such an entertaining way. The book is honest, true to life and fun to read.

July 22, 2006 was my "cute little store's" ten year anniversary. The information is as pertinent to me as it is to someone exploring opening a business. It hits on a lot of experiences that I have gone through or thought about and some I have not. It reinforces what I've learned and reminds me what I need to do better. It is full of information and is a gem to read.
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10 of 12 people found the following review helpful By Jason Taylor on July 26, 2006
Format: Paperback
Finally! Someone has written a good book on this topic! I've lost count of the number of times I've been in a nice place when someone within earshot remarked something to the effect that they'd love to run a store/shop/resort/facility/etc. like this. Previously, I'd think to myself (or worse, say something) like, "What an idiot! Don't you know that retail/xxx is cutthroat! And if we are getting such a great deal/experience, isn't it possible that they (pointing to someone far away making things look so nice) aren't? Won't you get bored after 1 day? Aren't there enough businesses in this country already!" If I did engage myself in conversation, I'd just end up wasting time or being rude. Finally, at long last, I can just tell them about this book! It is the cure to explaining to anyone who has ever thought (ok, admit it, you probably have too) that just because you feel good being somewhere doesn't mean you would enjoy running the place. The author dispels this and many other myths about small businesses.

The author wrote this book to fill a void between all the books out there telling you how to become the next Bill Gates, Michael Dell, etc. and those about how to start a business. Namely, it presents some of the issues that would need to be addressed after you start up a small business. Realistically, this is what is important to most people starting a business simply because most businesses are small and will stay that way. Books about Gates and Dell might sell like hotcakes, but I am not so sure they would be that helpful to the future or present average business owners.
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5 of 5 people found the following review helpful By Christine Hollinger on March 8, 2007
Format: Paperback Verified Purchase
If you have stars in your eyes at the thought of opening a cute little shop, this book will bring your sights down to earth. Covers a wide range of issues you'll likely encounter and conveys what a tough business it really is. If you still want to open your shop after reading this, I applaud you--it made me want to run away screaming!

My only complaint is that the book is poorly proofed and edited--a couple hundred dollars paid to a sharp proofreader/editor would have caught typos and other mistakes and been money well spent.

Overall, this is a book I would recommend. I didn't really like hearing what it had to say, but I appreciate that it said it!
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7 of 8 people found the following review helpful By A Customer on January 25, 2007
Format: Paperback
Walk into any book store and you will see a thousand books on starting a new business. You will see books on how to write a business plan, or how to get a loan. You will also find books that stress the importance of marketing, or of good legal documents. However, few and far between are books like "Cute Little Store" that provide a good overview all in one package.

Mignogna has done an excellent job of bringing together the true story behind a "Little Cute Store. While you will not find a lot of in-depth information on any one topic, you will a wealth of general information that truly captures the essence of small retail businesses. Having owned a similar business myself, I know how difficult those first few years can be and how important it is to learn from the experience of others.

The important topics in the book are highlighted by "Cute Little Tidbits". These informational gems pass along many hard learned lessons and should not be ignored. The book wraps up with a brilliant questionnaire that really should open the reader's eyes to why they want to their own business and just how ready they are for their dream to become reality.

This book should be required reading for anyone looking to open their own retail business. Also, I would recommend it to any business owner that wonders if what they are going through is normal. With well laid out information, a great list of recommended reading, and true entrepreneurial spirit, Adeena Mignogna has captured the experience of the "Cute Little Store".
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5 of 6 people found the following review helpful By Marcia N. Saulo on July 27, 2006
Format: Paperback Verified Purchase
This book should be required reading for anyone dreaming of starting a store. And for anyone who already has, this book will be part of your "support system" -- reminding you of what you have accomplished and letting you know you are not alone! Adeena is frank and honest about what the entrepreneurial dream really means in the first few years, and that is refreshing. The only danger is that if you haven't started your business yet, you may be tempted to think that what she talks about won't happen to you. Oh yes it will...and more! Reading this book is like talking to a friendly acquaintance who really wants to help you know what you are getting into.
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