Review
Cuts Fitness For Men Offers 30 Minute Circuit Training for guys whose only 6 pack is in the fridge. --
NewsweekCuts Fitness For Men targets the Average Joe over 30 who doesn't need the bells of a regular health club and doesn't want to be intimidated by a procession of fit bodies. --
Parade magazineA quick but effective workout for ordinary men looking to shape up. Following the success of Curves, the popular franchise of women's gyms, author and seasoned fitness expert Gennaro founded the Cuts Fitness for Men chain to offer an equally no-fuss workout environment for guys. In this practical guide, Gennaro offers quick, to-the-point workouts for the time-pressed, the exercise-intimidated and anyone else seeking a relatively low-commitment way to get fit. A 16-exercise gym circuit-training workout is the heart of the book, but there is also an effective yet minimal home workout, and even an on-the-road routine that requires only a chair, a stair and a pair of resistance cords. Also included are useful sections on eating and nutrition, a head-to-toe stretching plan and motivational pointers. Like the exercise philosophy he espouses, Gennaro projects a healthy and positive energy. Unpretentious, encouraging and no-frills-a great workout guide for men of all ages and fitness levels. --
Kirkus ReviewsAttention men: Here comes the male version of
Curves. --
MSNBC NewsCuts Fitness workout center mirrors Curves chain, except it's for your guy. --
Chicago Sun-TimesCuts offers men an alternative to the traditional gym environment that has kept many aging or out of shape men from jumping on the exercise bandwagon. --
Fox NewsCuts provides men with a quick, full-body workout in an atmosphere where they are not intimidated by overzealous jocks. --
The New York TimesGennaro borrowed an idea from Curves International for women...and created a single-sex exercise franchise for men. It specializes in fast fitness for time-pressured participants. --
Associated PressOne of the biggest trends to hit the fitness industry in the last few years....Cuts is drawing people who are intimidated by young hard bodies, hate some gyms' meat-market atmosphere or simply can't keep up with a Spinning-"power abs" fusion class. --
Los Angeles TimesTop 20 New Franchise For 2006. --
Entrepreneur magazine
From the Author
Dr. Mehmet Oz Book Foreword:
Mehmet C. Oz, M.D., is the Professor and Vice Chairman of Surgery at Columbia University and Director of the Cardiovascular Institute and Medical Director for the Complementary Medicine Program at New York Presbyterian Hospital. Dr. Oz is a widely published author; his books include the award-winning Healing from the Heart and two bestsellers, YOU: The Owner's Manual and YOU: The Smart Patient. He has written numerous articles for consumer and medical publications, including regular columns for Reader's Digest, Esquire, and O, The Oprah Magazine. He is also a host on the XM radio show "Oprah and friends."
As a heart surgeon, I spend much of my career treating the major life threatening complication of being out of shape: coronary artery disease. Many of my patients have accumulated fat around their waists that directly cause high blood pressure, out-of-control cholesterol, and dangerous levels of blood sugar. That's the problem. The cure? It's something that's completely under your control, yet it remains as elusive as a behind-the-fridge roach. It's exercise. We need to exercise.
One reason is because your capacity to exercise is a great predictor of how young (and long) you will live. But we also need to do it in order to lose weight. The trick, however, is that we need to do more than just run, cycle, or play hoops to work and strengthen our hearts. We need to move some weight to work and strengthen our muscles. Here's a fact: muscle burns 50 times more calories than fat. So to lose that dangerous belly fat around your waist, you need to build muscle in other parts of your body. So why isn't everyone squatting, pressing, and lifting?
For one, folks give more excuses than a homework-forgetting teenager.
No time, no money, no energy, no equipment, no clean Spandex. So how do we combat that mindset? With programs that are efficient and also stimulate a sense of community and obligation, so that participants sense peer pressure to continue to show up (even on days when they'd rather do crunches with their mouths than with their abdominals). We need a way to ensure that you don't skip even once. Because once turns to twice and twice turns to developing TV-induced couch sores. When you skip even one workout, you say that you'll start next month. But, as we all well know, procrastination works about as well as a one-legged bar stool. John Gennaro has found the way to break this yo-yo cycle of inactivity by designing an insightful solution. Cuts Fitness For Men is a men's-only fitness franchise-it provides men who are out of shape or just getting into shape with a quick and effective workout in a comfortable environment. It features a 30-minute circuit training workout standard that appeals to the masses of men who are not currently involved in regular exercise. In effect, Cuts is helping in the battle against obesity by building the muscle that burns through our fat stores. Through Cuts, thousands of men are being introduced to fitness, and in an affordable and supportive atmosphere that men become very passionate about. Cuts is doing for men what Curves and other women's-only fitness franchises have done for millions of women over the last decade.
Now, we have the Cuts workout program in book form. John Gennaro wrote this book to provide men of all ages and fitness levels with a succinct guide to getting started and getting results-for life. Readers will identify with John's story of personally making the switch to fitness as an average guy. The Cuts philosophy comes alive as you understand the motivation of its many members. Core topics of the book include strength and cardio training information including sample workouts. But John also delves into the physiology of health and explains the importance of knowing your target heart rate and the rejuvenating impact of sleep. He also recognizes the need for some men to see their doctor especially if their butt/waist ratio predicts significant future health issues. The book is packed with member testimonials from men representing all ages and sizes who have experienced success with the program. I applaud John Gennaro and Cuts Fitness For Men for finally being able to connect with the "Average Joe" who has typically shunned all forms of exercise. After all, when you start moving it, you'll start losing it. - Dr. Mehmet C. Oz
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