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3 of 4 people found the following review helpful:
5.0 out of 5 stars Pathfinder
I'm afraid that this book might empower other readers as much as it has empowered me - thus making the industry all the more competitive. CEA II opened creative channels in brain which I did not know existed. At the risk of being dramatic, this masterpiece made me realize my true path in the world of advertising. I only hope my chances are better than the next reader of...
Published on May 13, 2007 by David P. Brown

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3 of 4 people found the following review helpful:
3.0 out of 5 stars Slow
Not what I was looking for. Slow reading. Probably for the intensely serious print ad people only.
Published on January 12, 2007 by Sumner Alsace


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3 of 4 people found the following review helpful:
3.0 out of 5 stars Slow, January 12, 2007
This review is from: Cutting Edge Advertising II (v. 2) (Paperback)
Not what I was looking for. Slow reading. Probably for the intensely serious print ad people only.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Pathfinder, May 13, 2007
This review is from: Cutting Edge Advertising II (v. 2) (Paperback)
I'm afraid that this book might empower other readers as much as it has empowered me - thus making the industry all the more competitive. CEA II opened creative channels in brain which I did not know existed. At the risk of being dramatic, this masterpiece made me realize my true path in the world of advertising. I only hope my chances are better than the next reader of this wonderful book.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars An Excellent Book, February 10, 2007
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This review is from: Cutting Edge Advertising II (v. 2) (Paperback)
I own an advertising agency and have dozens and dozens of books on copy writing and ad writing -- this is by far one of my favorites. If you are interested in building your skills in advertising this is a really good read -- lots of examples, lots of great ideas - I gave a copy to everyone at my firm.
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5.0 out of 5 stars AMAZING!! This book is my bible!!!, September 12, 2009
I'm an ad major at school and I am constantly referring back to this book and using it has a building block to push my own work higher and making it better. This book is written by the top ad-men in the world and it is incredible. Anyone who is looking to get into the ad industry should invest in this book, it helps you become a better designer and creator both technically and creatively.
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Cutting Edge Advertising II (v. 2)
Cutting Edge Advertising II (v. 2) by Jim Aitchison (Paperback - Oct. 2003)
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