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2 of 3 people found the following review helpful:
4.0 out of 5 stars Break out of the mold, May 14, 2004
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This review is from: Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century (Paperback)
Aitchison talks about the different myths in advertising and how some isn't true. Then he gives us some clues about how to get an idea and execute it successfully.

It is a great book that gathers opinions of advertisers worldwide. This is for someone in the advertising field who wants something different and original without going overboard.

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1 of 7 people found the following review helpful:
5.0 out of 5 stars The Best Ad Book on Commercials!, August 15, 2002
By A Customer
This review is from: Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century (Paperback)
Bravo! Cutting Edge Commercials is the second book in the Cutting Edge series. This book contains the WORLD's BEST television commercials. Get your dose of inspiration here! Can't wait for the next volume to be published ...
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Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century
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