on October 19, 2007
Okay, I am the publisher; but look, I've read every page of this book, holding a microscope the entire time over the pages. I see a lot of manuscripts pass over my desk, and frankly, most go in the garbage can. This book is thorough and valuable -- what else could you want? It went straight to press!
on October 1, 2007
Trout is an excellent source for information an your rights when dealing with the internet- and let's face it - today we are almost all dealing with the internet. This book is not just for businesses. This book is a must read if you are dealing with a sticky situation/transaction over the internet. I first started reading Trout's advice on his blog - useful, everyday, legal advice - and he even makes it interesting and FUNNY. I had to check out his book. This book covers all the bases. It is a great help to anyone doing business over the internet.
on April 22, 2011
I have owned my own ecommerce business for 10 years and it has been my sole source of income. My significant other is heavily involved in my business and is a lawyer. Between the two of us we thought we knew everything about doing business online. Hah! Brett Trout's Cyber Law book opened our eyes. There was so much we were doing wrong and so much we were not doing. Trout's book is an easy enough read with an enormous amount of easily digestible info. His section on the top ten legal oversights that may shut down your website was especially enlightening. Blogs? I never realized what I was missing by not blogging. Sure I know it can help me connect with customers and market a little more but I never understood how it could increase my SEO until Trout explained it. Scams, security, privacy, contracts, intellectual property and much more are also covered in this book. If you own an online business or want to do business online then this is a must read.
on September 26, 2007
If you're opening a business online, have a business online or want to get online, this is a must read. Very complex legal issues are explained in a simple easy to read fashion. Its evident that the author knows what he's talking about. Definately should be on your shelf.
on October 9, 2008
There is a lot of good information in the book and I found it to be well worth the read. The structure of the book was a little disorganized for my liking, but I read the book front to back and considered it to be well worth the time and money spent. Not so sure about the cover of the book, but it did grow on me.