Cyber-Rules: Estrategias Para el Exito en el E-Business (Spanish Edition) [Paperback]

Thomas M. Siebel (Author), Pat House (Author), Federico Villegas (Translator)

Book Description

Publication Date: December 1, 2000

The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.

But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

Amazon.com Review

Cyber Rules: Strategies for Excelling at E-Business offers exactly what its title promises: a series of deliberate considerations and well-reasoned actions designed to help even a technophobic newcomer tackle both the promises and the challenges of the virtual marketplace. Siebel Systems founder Thomas Siebel describes how time-tested business principles are still essential for success. But to achieve full potential in the future, he contends, companies must also have a solid understanding of the way technology will fundamentally affect every aspect of people's lives. These still-emerging policies and procedures of the electronic business world are thus dependent upon a "dual set of rules"; traditional methods, such as identifying target markets and assessing customer needs, now compose only one part of the ultimate picture. It is these "less familiar" and "less commonsensical" practices upon which Cyber Rules subsequently focuses. Part I authoritatively analyzes the direction that business has taken since the first commercial Web sites appeared in 1993; Part II thoughtfully examines the emerging trends that could shape the Net's "second generation"; and Part III suggests how small or large businesses can "get there from here." --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Booklist

The Web is all about new visions, propagated by new language: such words as portals, search engines, and rich media. And the Web is also all about shameless promotion by self-proclaimed cyber-pundits. Siebel and House are, most likely, among the better examples. Interwoven into this three-part--where we've been, where we're going, and how we get there--business strategy are innumerable examples of the authors' software system; along the way, they interview clients and Web business owners who add some value and insight into the commercial. Covered, first, are the 10 lessons learned, from "zapping is the way of the Web" to a "yes, you can" cheerleading statement. Part 2 deals with rules, most of which lead to Peppers and Rogers' one-to-one marketing philosophy--the ultimate customization of all business. After that? A pretty simplistic strategy, including defining the vision and measuring effectiveness. Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 316 pages
• Publisher: Ediciones Granica, S.A. (December 1, 2000)
• Language: Spanish
• ISBN-10: 8475778046
• ISBN-13: 978-8475778044
• Product Dimensions: 11.7 x 5.2 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 2.7 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #6,970,441 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

44 of 44 people found the following review helpful:

3.0 out of 5 stars Very predictable, August 29, 1999

By 

[e-mail] (Scotland) - See all my reviews

This review is from: Cyber Rules: Strategies for Excelling at E-Business (Hardcover)

It took me about 3 hours to read this book after having read Kalakota and Robinson's 'ebusiness', which took me about one week. That's the difference. This isn't really a serious ebusiness book despite the endorsements given on the flap by the great and good of Interet business. It reads as if the writing of the book was scheduled for a couple of days, predictably covers all the usual stories (Schwab, Amazon, Cisco, Dell) and relies too much on a handful of interviews with executives from these companies. Very much an introductory 'storybook' with some nice one-liners but no real meat. Particularly disappointing that we don't get much perspective from Mr Siebel himself who has written better elsewhere. If you want real ebusiness insight, go to Varian and Kalakota.

37 of 38 people found the following review helpful:

2.0 out of 5 stars Disappointing at best, January 4, 2000

By 

Richard I. Freedman "author, 'The IT Consultant" (Lenexa, KS United States) - See all my reviews
(REAL NAME)   

This review is from: Cyber Rules: Strategies for Excelling at E-Business (Hardcover)

With Tom Siebel's reputation as a visionary of One-to-One marketing and a software innovator, this book was obvious, fundamental, and predictable, with very little that hasn't been said better and more astutely by other writers i.e. Evans and Wurstler, Shapiro and Varian. This is a collection of the same old success stories culled from the same old interviews and the same old articles. If you're really interested in the underlying changes in the business world that the Internet brings, read "Information Rules' by Shapiro and Varian or "Blown to Bits" by Evans and Wurstler. Heck, even Bill Gates' book "Business @ the Speed of Thought" had more insight and better stories than this.

9 of 9 people found the following review helpful:

4.0 out of 5 stars Ground-zero starting point for ecommerce business solutions., June 3, 1999

By 

linda cadigan - See all my reviews

This review is from: Cyber Rules: Strategies for Excelling at E-Business (Hardcover)

Thomas M Seibel and Pat House, co-founders of Seibel Systems share their "trial by fire" incorporation of Internet as marketing channel in their book, CYBER RULES. To overcome most IT-related business phobias (or the fatal business errors of inertia and indecision) it is inherent that companies must evangelize the "newness" of a digital society until it becomes applied as the "norm". Seibel and House break down the overwhelming scope of the ecommerce revolution into common business practices.

These are as follows--Number 1: We are a market society, therefore be good to your market(the customer.) Number 2: Research your development partners (find technically proficient and creative sources to help determine and define your web presence). Number 3: Monitor the development of your spin on the information highway internally with a highly placed and trusted corporate executive (Not everyone in the company must speak "techno-geek." However, one technically adept person on staff is a must.)Number 4: Be good to your customers. Number 5: Determine the application of the web best suited to your business' needs...i.e., define your corporate vision. Number 6: Understand the physical limitations (bandwidth) and the security issues (firewalls) necessary to provide a comfort zone and expediency for your clients. Number 7: Business as usual; did I mention be good to your customers?!

Negotiating the terrain of the Internet is exhilarating, it's frightening, it's powerful. And this is simply as an informational tool. Add to this concept, the complete shift in how we conduct business on our planet, the convergence of cable, modem, fiber optics, video apps and real time solutions the Internet is a medium not to be ignored. CYBER RULES chunks this gloriously terrifying and infinitely liberating means of communicating effectively down into manageable steps for business success.