Customer Reviews

Cyber-Rules: Estrategias Para el Exito en el E-Business (Spanish Edition)

5 star:		(1)
4 star:		(3)
3 star:		(3)
2 star:		(3)
1 star:		(3)

 

 

It took me about 3 hours to read this book after having read Kalakota and Robinson's 'ebusiness', which took me about one week. That's the difference. This isn't really a serious ebusiness book despite the endorsements given on the flap by the great and good of Interet business. It reads as if the writing of the book was scheduled for a couple of days, predictably covers all the usual stories (Schwab, Amazon, Cisco, Dell) and relies too much on a handful of interviews with executives from these companies. Very much an introductory 'storybook' with some nice one-liners but no real meat. Particularly disappointing that we don't get much perspective from Mr Siebel himself who has written better elsewhere. If you want real ebusiness insight, go to Varian and Kalakota.

With Tom Siebel's reputation as a visionary of One-to-One marketing and a software innovator, this book was obvious, fundamental, and predictable, with very little that hasn't been said better and more astutely by other writers i.e. Evans and Wurstler, Shapiro and Varian. This is a collection of the same old success stories culled from the same old interviews and the same old articles. If you're really interested in the underlying changes in the business world that the Internet brings, read "Information Rules' by Shapiro and Varian or "Blown to Bits" by Evans and Wurstler. Heck, even Bill Gates' book "Business @ the Speed of Thought" had more insight and better stories than this.

Thomas M Seibel and Pat House, co-founders of Seibel Systems share their "trial by fire" incorporation of Internet as marketing channel in their book, CYBER RULES. To overcome most IT-related business phobias (or the fatal business errors of inertia and indecision) it is inherent that companies must evangelize the "newness" of a digital society until it becomes applied as the "norm". Seibel and House break down the overwhelming scope of the ecommerce revolution into common business practices.

These are as follows--Number 1: We are a market society, therefore be good to your market(the customer.) Number 2: Research your development partners (find technically proficient and creative sources to help determine and define your web presence). Number 3: Monitor the development of your spin on the information highway internally with a highly placed and trusted corporate executive (Not everyone in the company must speak "techno-geek." However, one technically adept person on staff is a must.)Number 4: Be good to your customers. Number 5: Determine the application of the web best suited to your business' needs...i.e., define your corporate vision. Number 6: Understand the physical limitations (bandwidth) and the security issues (firewalls) necessary to provide a comfort zone and expediency for your clients. Number 7: Business as usual; did I mention be good to your customers?!

Negotiating the terrain of the Internet is exhilarating, it's frightening, it's powerful. And this is simply as an informational tool. Add to this concept, the complete shift in how we conduct business on our planet, the convergence of cable, modem, fiber optics, video apps and real time solutions the Internet is a medium not to be ignored. CYBER RULES chunks this gloriously terrifying and infinitely liberating means of communicating effectively down into manageable steps for business success.

It gives an overview on strategies on the Internet, without showing really exciting news. If you are new to the game, it may be worthwile reading.

Good book for ebusiness neophytes. Not so stimulating for internet experts.

:-( The book somewhat disappointed me. It is not well-structured, mostly consisting of some anecdotal stories from famous Internet companies. Most of the offered advice and strategies are very generic and very basic. Topics are not explored at depth, but only identified. I would only recommend this book to a person who is completely new to the world of online business. Do not seek in-depth wisdom in it...

Although I found this book to have some interesting points, I also found it to be a big promotion for Siebel's business. At some points I almost felt like I was reading a thick Siebel pamphlet. I was disappointed to find that the content I thought was most important was buried in the back of the book. If you have never read a book on e-business/e-commerce, this book is worth a try. If you are comfortable with the subject and are seeking more advanced content, skip this book.

This book was really weak. I recommend Net Ready over this. There are some GLARING inconsistencies in this book. They include, but are not limited to: Yahoo is listed as a search engine... not as a directory. The location of MAE East is erroneously stated as being in NYC. This is just a sample... The book was a waste of time and money. Heed my warnings! Here be dragons!

I was very disappointed in this book. I did not encounter any new ideas nor was the book even remotely thought provoking. A good business book should challenge the reader's assumptions about human behavior or business practices - this book challenged me to stay awake.

Tom Siebel describes the musts of ebusiness rules in an easy to understand format