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"The most effective marketing tools on the Internet are not WWW storefronts, Java applets, or the fastest servers. In fact, the most effective marketing tools on the Internet are the right words, used in the right ways."
Building on this simple proposition, Joseph Vitale has written the best book I have yet encountered on Internet marketing. It features an unlikely combination of sensitivity to Internet culture, business savvy, and a genuine love of language.
Although there are a few minor typos in this edition, and a few points with which I would quibble, I cannot recommend this book highly enough. If you are involved in selling anything on the Internet, get a copy for yourself, and copies for anyone who communicates about your products or service to the online world. The Net community -- and your bottom line -- will thank you!
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Most Helpful Customer Reviews
13 of 17 people found the following review helpful:
1.0 out of 5 stars
Spam is Spam,
By A Customer
This review is from: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) (Paperback)
The author seems to understand many old mass marketing tricks, but is clueless about the Internet. Spam by any other name is still spam. Mark Twain would, I suspect, be turning his acid tongue to the spammers, not joining them. I highly recommend avoiding this book.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
You have to get this book!,
By A Customer
This review is from: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) (Paperback)
Add this book to your online tool chest, and place it within easy reach.
Cyber Writing is essential reading for all those who are serious about promoting their products or services on the Internet. Vitale packs this book with step-by-step strategies for writing E-Sales letters, Net-Advertorials and CyberAds without being flamed.
If one could choose two main points from this book they would have to be:
1. Write in Kindness
2. Write. Rewrite. Rewrite. Rewrite!
"Write in Kindness" because your words online can be easily misinterpreted and they can be read my thousands in a matter of hours. Pay attention to the words you choose and the tone of your writing.
"Write. Rewrite. Rewrite. Rewrite!" because you want to take care with what you write and how you write it. Make it active, specific and exciting. Rewrite it until your message jumps out of the computer monitor, grabs the reader by the collar and shouts, "you know you want to buy me!"
You will get the most out of this book if you sit down and go through the exercises that Vitale outlines for you. It will get you to think actively about how to distinguish your business from others and make your Cyber Writing compelling!
You have to get this book
6 of 8 people found the following review helpful:
5.0 out of 5 stars
Joe Vitale hits the nail on the head!,
By don@morebiz.com (Cape Cod) - See all my reviews
This review is from: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) (Paperback)
Emotional writing works on the web. This easy to understand book clearly identifies and persuades the reader to use language that will really get someone to contact you, buy your product, or try your service.Sure, many in the advertising game will disagree with Joe. They'll tell you it's image, image, image that works. Bull! The stuff in Joe's book really works and anyone involved in direct mail, or internet marketing should take the time to read this book with an open mind.
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