Buy Used
Used - Good See details
$3.99 & eligible for FREE Super Saver Shipping on orders over $25. Details

or
Sign in to turn on 1-Click ordering.
 
   
Have one to sell? Sell yours here
Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed)
 
See larger image
 
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) [Paperback]

Joe Vitale (Author)
4.0 out of 5 stars  See all reviews (7 customer reviews)


Available from these sellers.


Formats

Amazon Price New from Used from
Paperback --  

Book Description

September 6, 1996
The online world is heavily dependent on "good writing"--and the more powerful your writing skills, the better chance you have for business success in cyberspace. "CyberWriting" provides you with exactly what you need to create highly targeted copy that's geared to online conventions, technology, and culture.

Customers Who Bought This Item Also Bought


Editorial Reviews

Amazon.com Review

Take a deep breath, and repeat after me:

"The most effective marketing tools on the Internet are not WWW storefronts, Java applets, or the fastest servers. In fact, the most effective marketing tools on the Internet are the right words, used in the right ways."

Building on this simple proposition, Joseph Vitale has written the best book I have yet encountered on Internet marketing. It features an unlikely combination of sensitivity to Internet culture, business savvy, and a genuine love of language.

Although there are a few minor typos in this edition, and a few points with which I would quibble, I cannot recommend this book highly enough. If you are involved in selling anything on the Internet, get a copy for yourself, and copies for anyone who communicates about your products or service to the online world. The Net community -- and your bottom line -- will thank you!

From Scientific American

If you want to write to sell online and reap all the financial rewards of doing it right, then this is the book you want in your guerrilla arsenal. Read it and reread it. I did.

Product Details

  • Paperback: 192 pages
  • Publisher: AMACOM (September 6, 1996)
  • Language: English
  • ISBN-10: 0814479189
  • ISBN-13: 978-0814479186
  • Product Dimensions: 9.3 x 6 x 0.1 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,201,346 in Books (See Top 100 in Books)

More About the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret.

 

Customer Reviews

7 Reviews
5 star:
 (5)
4 star:    (0)
3 star:    (0)
2 star:
 (1)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (7 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

13 of 17 people found the following review helpful:
1.0 out of 5 stars Spam is Spam, December 22, 1997
By A Customer
This review is from: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) (Paperback)
The author seems to understand many old mass marketing tricks, but is clueless about the Internet. Spam by any other name is still spam. Mark Twain would, I suspect, be turning his acid tongue to the spammers, not joining them. I highly recommend avoiding this book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4 of 5 people found the following review helpful:
5.0 out of 5 stars You have to get this book!, November 20, 1996
By A Customer
This review is from: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) (Paperback)
Add this book to your online tool chest, and place it within easy reach. Cyber Writing is essential reading for all those who are serious about promoting their products or services on the Internet. Vitale packs this book with step-by-step strategies for writing E-Sales letters, Net-Advertorials and CyberAds without being flamed. If one could choose two main points from this book they would have to be: 1. Write in Kindness 2. Write. Rewrite. Rewrite. Rewrite! "Write in Kindness" because your words online can be easily misinterpreted and they can be read my thousands in a matter of hours. Pay attention to the words you choose and the tone of your writing. "Write. Rewrite. Rewrite. Rewrite!" because you want to take care with what you write and how you write it. Make it active, specific and exciting. Rewrite it until your message jumps out of the computer monitor, grabs the reader by the collar and shouts, "you know you want to buy me!" You will get the most out of this book if you sit down and go through the exercises that Vitale outlines for you. It will get you to think actively about how to distinguish your business from others and make your Cyber Writing compelling! You have to get this book
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


6 of 8 people found the following review helpful:
5.0 out of 5 stars Joe Vitale hits the nail on the head!, August 6, 1998
This review is from: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) (Paperback)
Emotional writing works on the web. This easy to understand book clearly identifies and persuades the reader to use language that will really get someone to contact you, buy your product, or try your service.

Sure, many in the advertising game will disagree with Joe. They'll tell you it's image, image, image that works. Bull! The stuff in Joe's book really works and anyone involved in direct mail, or internet marketing should take the time to read this book with an open mind.

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews





Only search this product's reviews



What Other Items Do Customers Buy After Viewing This Item?


Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product).
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   



So You'd Like to...


Create a guide


Look for Similar Items by Category


Look for Similar Items by Subject