Customer Reviews

Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed)

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The author seems to understand many old mass marketing tricks, but is clueless about the Internet. Spam by any other name is still spam. Mark Twain would, I suspect, be turning his acid tongue to the spammers, not joining them. I highly recommend avoiding this book.

Add this book to your online tool chest, and place it within easy reach. Cyber Writing is essential reading for all those who are serious about promoting their products or services on the Internet. Vitale packs this book with step-by-step strategies for writing E-Sales letters, Net-Advertorials and CyberAds without being flamed. If one could choose two main points from this book they would have to be: 1. Write in Kindness 2. Write. Rewrite. Rewrite. Rewrite! "Write in Kindness" because your words online can be easily misinterpreted and they can be read my thousands in a matter of hours. Pay attention to the words you choose and the tone of your writing. "Write. Rewrite. Rewrite. Rewrite!" because you want to take care with what you write and how you write it. Make it active, specific and exciting. Rewrite it until your message jumps out of the computer monitor, grabs the reader by the collar and shouts, "you know you want to buy me!" You will get the most out of this book if you sit down and go through the exercises that Vitale outlines for you. It will get you to think actively about how to distinguish your business from others and make your Cyber Writing compelling! You have to get this book

Emotional writing works on the web. This easy to understand book clearly identifies and persuades the reader to use language that will really get someone to contact you, buy your product, or try your service.

Sure, many in the advertising game will disagree with Joe. They'll tell you it's image, image, image that works. Bull! The stuff in Joe's book really works and anyone involved in direct mail, or internet marketing should take the time to read this book with an open mind.

While some of the advice offered by this book was well recieved and noted, much of the book was about writing effective spams (thus rebuking the subtitle, "Without getting Flamed"). Also, much of the web information was badly out of date; at one point he claims that a mere 15% or web users can view graphics.

Say What? Sorry, but "forget using graphics" does *not* imply good marketing strategy to me. While I understand that Vitale was trying to avoid being technical, he would have done well to drop a few web tips like "forget black-on-grey".

If you want to write spam, buy this book. If you're overly new to the internet and need help with the basic culture, buy this book. If you want to write effective web pages (like I do), do yourself a favor and search "David Seigel". His book on third-generation web sites laps this book in effective web sales.

Joe Vitale, a recognized expert in marketing and writing sales copy has done his best work ever! Cyberwriting takes Joe's incredible research of what makes humans buy, (He has studied the masters from P.T. Barnum to the present) and put it into a power packed book that hits the target dead center in the cyber-now. A good fiction work is often described as an "I can't put it down." Cyberwriting made me stop after every couple of pages and run to my idea notebook to scribble breakthrough ideas for marketing my books, tapes, and seminars on line, then back to the book for more! Thank you Joe for a practical masterpiece! Rick Butts/Adventure Seminars http://www.butts.com

That night I dreamt about marketing. About the big internet. I swam in a sea of marketing ideas. I felt fine and save. The future was wide and open.

That night I dreamt about marketing. About the big internet. I swam in a sea of marketing ideas. I felt fine and save. The future was wide and open.