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CyberMarketing [Paperback]

Len L. Keeler (Author)

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Book Description

Publication Date: July 25, 1995

This invaluable roadmap to the vast opportunities in marketing is divided into three main sections: Cyber-Tools examines the various tools available; Cyber-Tasks explains how specific marketing tasks can be performed and enhanced; and Cyber-Opportunities explores strategies that integrate the new technologies with marketing tasks to pursue attractive opportunities. Illustrations.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This invaluable roadmap to the vast opportunities in marketing is divided into three main sections: Cyber-Tools examines the various tools available; Cyber-Tasks explains how specific marketing tasks can be performed and enhanced; and Cyber-Opportunities explores strategies that integrate the new technologies with marketing tasks to pursue attractive opportunities. Illustrations.

Product Details

Paperback: 350 pages
Publisher: AMACOM (July 25, 1995)
Language: English
ISBN-10: 0814478794
ISBN-13: 978-0814478790
Product Dimensions: 8.9 x 5.9 x 1.1 inches
Shipping Weight: 1.2 pounds
Amazon Best Sellers Rank: #4,008,116 in Books (See Top 100 in Books)

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