Cyberbuck$: Making Money Online [Paperback]

Kim Komando (Author)

Book Description

Publication Date: September 1996

The author begins with a step-by-step guide to building an online business plan, putting the plan into action, and knowing what to do once the digital dust settles. She explores and explains the technology behind the online magic. In addition to exploring the huge potential of the Internet, she looks at the strengths, weaknesses, and demographics of online systems.

Editorial Reviews

Amazon.com Review

With a refreshingly honest approach to the subject, Kim Komando treats making money online like any other type of business venture. Rather than revealing super secrets, she applies good business sense, good business logic, and good business practices to the specific requirements of the online environment.

First, Komando candidly discusses the basic theory of online business and the necessary equipment. Then she moves to the specifics, from understanding customers and what makes them buy to selling products as compared with selling information or services. Komando gives guidelines on where to set up shop and how to become a Web master with a business-building mentality. From there, Cyberbuck$ discusses advertising, including how to place it, and what elements make for a good ad. Pay attention to the section on advertising by e-mail; Komando shows how you can get a bad online reputation for junk e-mail if you're not careful.

The section on building and maintaining customer loyalty is vital information for the long-term success of any business and twice as important in the mercurial world of cyberspace. The closing section conveys related issues that you must know to protect yourself, such as copyrights, security, and a host of legal and safety matters that can make or break a business. An enclosed CD-ROM offers the entire book in hypertext format.

From the Back Cover

State-of-the-art software helps you grow your business better, faster, and smarter

• NeXT WebObjects -- build a virtual showroom, store, or other interactive Web site with prebuilt, reusable components.
• Allaire's Cold Fusion -- Create a variety of applications integrating relational databases with the Web using this Web Application Development platform for Windows NT and 95.
• Sybase web.sql -- Generate personalized promotional and customer service materials with this middleware for interfacing Sybase databases to the Web.
• Perl 5 -- The latest version of this powerful and popular interpreted scripting language.
• Tcl 7.5/Tk 4.0 -- Public domain scripting language plus graphical user interface, compiles for all major Unix platforms.
• SATAN 1.1 -- Network security tool.
• Apache -- Popular public domain Web server.
• Mini SQL 1.0 -- "Lightweight" relational database appropriate for use in relatively simple database applications.

Software requires CD-ROM drive, 386 or higher PC running Windows 95 or NT or Linux 1.2 or higher (16MB RAM), Unix workstation running Solaris 2.3 or higher (32MB RAM).

Product Details

• Paperback: 458 pages
• Publisher: John Wiley & Sons Inc (Computers) (September 1996)
• Language: English
• ISBN-10: 1568847181
• ISBN-13: 978-1568847184
• Product Dimensions: 9.2 x 7.4 x 1.5 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,354,759 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 6 people found the following review helpful:

4.0 out of 5 stars Great Book, June 11, 2000

By A Customer

This review is from: Cyberbuck$: Making Money Online (Paperback)

I liked the book a lot. It misses some areas but it is a great book.