More About the Author
[[Who Is She?]]
Aliza Sherman is a Web pioneer, digital marketing strategist, and social mobile community builder, innovator and commentator. Her early work helped pave the way for today's new media industry. She speaks around the world and writes about the Internet, social media, the intersections of social and mobile, and women's technology and business issues. Aliza specializes in making technology more accessible to humans. She provides strategic consulting, social mobile content development and brand evangelism through her company Mediaegg, LLC.
Named by NEWSWEEK as one of the "Top 50 People Who Matter Most on the Internet" and FAST COMPANY as one of the "Most Powerful Women in Technology," Aliza continues to explore new apps and online tools and their impacts on our work and lives.
She is the author of ten books including:
Social Media Engagement for Dummies (Wiley, June 2013) - co-written with Danielle Smith
Mom, Incorporated (Sellers Publishing, Sept 2011) - co-written with Danielle Smith
The Complete Idiot's Guide to Crowdsourcing (Penguin, July 2011)
Streetwise Ecommerce (Adams Media, 2008)
The Everything Blogging Book (Adams Media, 2006)
PowerTools for Women in Business: 10 Ways to Succeed in Life and Work (Entrepreneur Press, 2001)
Cybergrrl @ Work: Tips and Inspiration for the Professional You (Berkeley Books, 2001)
Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine, 1998).
Aliza founded Cybergrrl, Inc. in the early days of the World Wide Web, the first woman-owned, full-service Internet company. She also founded Webgrrls International, the first global women's Internet networking group that empowered women through technology and grew to over 100 chapters worldwide in its first year. She is the recipient of numerous awards for her innovative work on the Internet including the prestigious Avon Spirit of Enterprise Award.
In 1995, she built the first three websites for women (Cybergrrl.com, Webgrrls.com, Femina.com), preceding both Women.com and iVillage.com. She is considered the "pioneer" who helped pave the way online and in the new media industry for women.
[[Extensive Press Coverage]]
She has been profiled internationally as well as in U.S. publications such as PEOPLE, USA TODAY, WALL STREET JOURNAL, US NEWS and WORLD REPORT, TIME DIGITAL, and ELLE magazine. She has been featured on CBS News with Dan Rather, CBS "This Morning," Fox "Good Day New York," Lifetime TV's "New Attitudes," and has had frequent appearances as an Internet expert and book author on CNN, CNN-FN, MSNBC, and CNBC. Radio credits include NPR, CBS Radio, Newsweek Radio and numerous local radio talk shows and Internet radio shows.