When companies try to use traditional print or TV advertising methods to market in cyberspace, they invariably fail. Traditional marketing does not address the radically different dynamics of the cyberworld, but cybermarketing does. Cybermarketing Essentials for Success provides a supplement to traditional marketing by outlining a multi-dimensional marketing strategy that includes generating sales, selling to existing customers, and providing customer service and support. To succeed in the cyber age, cybermarketing is a must.
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3.0 out of 5 stars
Mediocre Book,
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This review is from: Cybermarketing Essentials for Success (Paperback)
This book has good ideas and presents a basic outlay of marketing on the web. Like a lot of other books on this subject, the promises are a bit thick while the meat is a bit thin. There's a lot of small details this book misses. Instead, the book mentions this principals, but the implementation is up to you. This book also gets reduced another star for being dated. Written in 1995, in the infancy of the web, a lot has changed now. This book misses important tactics needed today. Also, it devles into other tactics that were appropiated in the early days of the web that are not applicable today. This book picks some of the low hanging fruit that was available back then, relying upon their uniqueness for their success. Try these same ideas today, and they're old and stale.
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