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Cybermarketing: Your Interactive Marketing Consultant

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Cybermarketing: Your Interactive Marketing Consultant [Paperback]

Regina Brady (Author), Edward Forrest (Author), American Marketing Association (Author)

4.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: April 1997

A collection of articles on the latest developments in interactive marketing. The subjects covered include incorporating interactive media into sales, marketing communications, direct response and advertising, media development, and customer focused strategies for the internet.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A collection of articles on the latest developments in interactive marketing. The subjects covered include incorporating interactive media into sales, marketing communications, direct response and advertising, media development, and customer focused strategies for the internet.

Product Details

Paperback: 288 pages
Publisher: NTC/Contemporary Publishing Company (April 1997)
Language: English
ISBN-10: 0844234427
ISBN-13: 978-0844234427
Product Dimensions: 9.2 x 7.2 x 0.9 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #3,820,326 in Books (See Top 100 in Books)

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2 of 19 people found the following review helpful:

4.0 out of 5 stars Good concept,but it`s better that more study of sevices mark, May 25, 1999

By A Customer

This review is from: Cybermarketing: Your Interactive Marketing Consultant (Paperback)

Good concept,but it`s better that more study of sevices mark

Cybermarketing is the future marketing method.becourse the future economics is service economics,the cybermarketing should based-on services marketing framework.

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