Cybertalk That Sells [Paperback]

H G Lewis (Author), Jaime Murphy (Author)

Book Description

ISBN-10: 0809229234 | ISBN-13: 978-0809229239 | Publication Date: June 11, 1998 | Edition: 1

"Pithy, commonsense, how-to-say-it advice and information for a medium that is drowning in a tar pit of boring verbosity. Read Lewis and Murphy--and act on it--and you've got a good shot at making a sale." -- Denny Hatch, Editor Target Marketing magazine Interactive commerce . . . the World Wide Web . . . E-Marketing . . . Cybermarketing . . . the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? It's a matter of using the "same old rules" in a totally new environment, one that's dynamic, immediate, and unforgiving. Cybertalk That Sells is the first book devoted to in-the-trenches guidance on crafting sales messages that work in the new world of E-commerce, including:

• A road map for navigating the new medium
• How to develop e-mail that sells
• What the buzzwords really mean
• A complete Cyberstarter start-up kit
• A comprehensive list of the words, phrases, and banners that will sell more product
• Easy-to-use rules and guidelines for selling in the new electronic environments

About the Authors Herschell Gordon Lewis is one of the world's premier copywriters and the author of over 20 books on how to write copy that sells more product. His articles appear regularly in Direct, Selling, and Catalog Age. Jamie Murphy is an Internet communications and marketing specialist for ATG Technologies, an "Inc. 500" company. His articles on marketing and the new technology have appeared in the New York Times and the Wall Street Journal.

Product Details

• Paperback: 144 pages
• Publisher: McGraw-Hill; 1 edition (June 11, 1998)
• Language: English
• ISBN-10: 0809229234
• ISBN-13: 978-0809229239
• Product Dimensions: 8.8 x 8.5 x 0.4 inches
• Shipping Weight: 9.4 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #3,296,790 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars This book is not focused, though it has some good stuff., December 31, 1998

By A Customer

This review is from: Cybertalk That Sells (Paperback)

In the preface, the authors say that they intend to write this book about "selling by email" (not about selling on the web). The intent of this book is not fully communicated by its title. So make sure you buy what you want to read.

I do not find the chapters about "selling by email" particularly interesting and convincing, perhaps because it was not the reason I bought the book. It has a chapter in glossary format explaining what is "Browser", "Bit", "Byte", "Home page"..., things that need not to be explained in a book that already is too thin and has too much white space.

The only serendipity is chapter 8 about "Banners" which is related to the web and has nothing to do with email. The authors give an insightful distinction between a banner and a link, and provide examples to improve the description of a banner. This book stays on my bookshelf because of this chapter.

3 of 3 people found the following review helpful:

1.0 out of 5 stars I'm Very Disappointed., February 24, 1999

By A Customer

This review is from: Cybertalk That Sells (Paperback)

Like one of the readers said, "I bought this book because of the posted reviews." Unfortunately, it's well below my expectations. The author is a good writer, however, I don't think he has much experience with email writing. He used very little examples in the book and spent an entire chapter to define common Internet terms such as "Bit" and "Browser." It appeared to me that this book is put together without much experience with the Internet. Two other books: "Words that Sell" and "What's the Big Idea?" are much, much better. I'm returing CyberTalk for a refund.

3 of 4 people found the following review helpful:

5.0 out of 5 stars A Fresh Approach For Creative Online Writing!, September 26, 1998

By A Customer

This review is from: Cybertalk That Sells (Paperback)

     Remember the old saying, a picture is worth a thousand words? How true it is. A good picture or graphic image can speak volumes. They can add a lot of appeal, class, and convey meaning through any Website. Words can be used to make an impact as well. In the business of online marketing the selection and use of good words, grammar, and sentence structure can result in a more fruitful online presence. Herschell Gordon Lewis and Jamie Murphy have written Cybertalk that Sells to provide us with some dynamic insight into how we can communicate more powerfully and successfully online.

     Lewis and Murphy offer readers the instruction they need to craft their own domain names, e-mail, sales messages, and other forms of online communication. For instance, readers have at their fingertips lists of high profile words and phrases intended to add a punch to any marketing experience. Short on time? Simply lift them from the pages of this book, add a twist or two, and throw in some extra words to put together the right combination to suit your needs. The authors guide readers through illustrations that will produce results. After a short while readers should be able to develop their own lists of key words and jargon!

     The use of banners has made an impact on the way people do business online as well. Not everyone though, including myself, is happy about the use of banners. The reasons are many. They can be the cause of many headaches and much concern at times. Nonetheless, many people do use them. They find their way onto Websites and Web pages daily. Brief but helpful advice on the effective design and use of banners is welcome news for those who cannot make a living without them.

     The authors provide a fresh approach to learning creative writing for effective online use. They take readers by the hand and walk them through many of the situations they will face online today. Readers will be comfortable with the down-to-earth writing style and design of this book. They will find it very easy to read, understand, and put to use. This is an absolutely awesome and amazing attention-getting, blockbustering marketing resource guide that will generate huge, incredible, and dynamite results. Put this bold, powerful, and tremendous book to sizzling, smashing, and gut-wrenching use today!