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Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
A very interesting study of how advertising can manipulate people. We enjoyed it very much, especially my son, as it was in the Czech language (with subtitles) and he is a fluent... Read morePublished 1 month ago by Country Girl
Student filmmakers Vít Klusák and Filip Remunda had an idea. They invented the "Czech Dream", a marketing campaign about the grand opening of a super mega (or... Read morePublished 7 months ago by Kytka Hilmar-Jezek
Will write more at a later date.
Two student filmmakers in the Czech Republic made this thesis documentary. Read more
I agree with R.Zwick , who in a review above calls this so called documentary mean spirited.It serves no other purpose than to make fun at other people's expense. Read morePublished on August 13, 2013 by erisgeenhoop
I'd recommend this movie to anyone interested in the power of advertising. The story is original, funny and true! I really enjoyed it.Published on May 10, 2013 by Elizabeth Greene
Funny movie. My husband is Czech so I thought I'd suprise him. I bought a few Czech movies that had good ratings. This was one of them.Published on January 24, 2013 by C
Czech Dream is a documentary style film produced by two film students in the Czech Republic as their final project before graduating film school. Read morePublished on May 2, 2009 by Matthew G. Sherwin
The whole point here was that two guys who are in film school create the ultimate hoax using monies from a gov't grant to fool people into going to a shoppingmarket that isn't... Read morePublished on February 28, 2008 by J. Forst
I purchased this DVD from a seller in Canada. I added it to a list of several others - not really knowing what I was getting here. Read morePublished on January 22, 2008 by D. Alan