From the Manufacturer
Rudolf Dassler founded his company PUMA in 1948 and at the same time, he registered the first PUMA logo picturing a puma jumping through a slim letter "D" (for Dassler). This logo is experiencing a revival with the Rudolf Dassler Schuhfabrik collection. The designs focus on the heritage of the company which the strong and charismatic Rudolf Dassler founded more than 60 years ago.