The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! [Paperback]

Stacy Zemon (Author)

Book Description

Publication Date: October 3, 2005 | ISBN-10: 0240807820 | ISBN-13: 978-0240807829 | Edition: 1

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.

Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.

* Maximize your profits from DJ-ing with this plan of how to promote, market and sell your services
* Written by Stacy Zemon, the best selling author of The Mobile DJ Handbook and highly-successful DJ
* Ideal if you are a mobile, club or karaoke DJ

Editorial Reviews

Review

"Forget those self-help books full of cod psychology written by dubiously qualified Californians. Any self-respecting DJ should lay their hands on The DJ Sales and Marketing Handbook." - DJ Times Magazine

"This book is full of tools and strategies to fully understand the skills and principles you'll need to achieve career, financial and personal success!"
Mobile Beat magazine

"Zemon is a renowned DJ in the US, and this is her second book in its second edition. It is a thorough guide to becoming a DJ from equipment through business financial to marketing and PR. There are many examples of successful companies and short interviews with successful DJs. While an American book, much of the content is universal""- Lighting & Sound Feb 07

Praise for Zemon's previous book, 'The Mobile DJ Handbook':

"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - DJ Times Magazine

"...written as an excellent guide for the aspiring DJ to begin his or her new business, however it is also a great refresher for the experienced mobile DJ as well. The book contains great ideas on how to expand and develop your business through learning to market and sell your company." - DJ Zone

"The Mobile DJ Handbook is the world's top selling DJ book. It is now available in a revised second edition that will most likely keep it at the number one spot."- Disc Jockey 101

"...It gives considerable advice and tips on motivating audiences, games and music styles through to marketing the business and dress codes."
- Sound and Lighting.

"The Mobile DJ Handbook is not only a great resource for aspiring DJs who desire to be successful in this highly competitive business, but also for those experienced pros who want to keep ahead." - Mobile Beat Magazine

"We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association

Book Description

Maximize your profits from DJ-ing by following Stacy Zemon's proven methods and strategies.

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Focal Press; 1 edition (October 3, 2005)
• Language: English
• ISBN-10: 0240807820
• ISBN-13: 978-0240807829
• Product Dimensions: 9 x 6.1 x 0.6 inches
• Shipping Weight: 14.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #846,259 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars mostly repeat of her first book, February 25, 2011

By 

DJ Jazzy Rich - See all my reviews

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This review is from: The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! (Paperback)

I read her first book a year ago. Really helpful and imformative. Her second book (this one) is even better, only if you didn't already read the first one. Yes I highly recommend this book so if you buy this one, don't bother buying her first book. Half of it is easily the same info repeated.

2.0 out of 5 stars Basics of Marketing, January 18, 2011

By 

jc123 - See all my reviews

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This review is from: The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! (Paperback)

This book is mostly the basics of sales and marketing. The basic ideas presented are the same as you would expect to find in an introduction to marketing textbook. If you have little knowledge of the concepts of sales and marketing and would like to learn how these concepts relate to your DJ business, then buy this book-it will be very useful to you. If you already have a strong understanding of the basics of sales and marketing principles, then this book won't offer you much.

5.0 out of 5 stars Excellent Tips and Ideas For Anyone Seriously Considering..., March 7, 2010

By 

M. Daehne "djMIRADA" (Southern California, USA) - See all my reviews
(REAL NAME)   

This review is from: The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! (Paperback)

... Getting into the mobile dj business. I have this book and have read it from cover to cover and also have referred to it on many occasions for specific tips and ideas in marketing, developing business forms, contracts, etc.

I do highly recommend this book to anyone that wants to start their own DJ business.