The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! (Paperback)

~ Stacy Zemon (Author)
Key Phrases: disc jockey company, disc jockey service, disc jockey business, Yellow Pages, Stacy Zemon, American Disc Jockey Association (more...)

Editorial Reviews

Review

"Forget those self-help books full of cod psychology written by dubiously qualified Californians. Any self-respecting DJ should lay their hands on The DJ Sales and Marketing Handbook." - DJ Times Magazine

"This book is full of tools and strategies to fully understand the skills and principles you'll need to achieve career, financial and personal success!"
Mobile Beat magazine

"Zemon is a renowned DJ in the US, and this is her second book in its second edition. It is a thorough guide to becoming a DJ from equipment through business financial to marketing and PR. There are many examples of successful companies and short interviews with successful DJs. While an American book, much of the content is universal""- Lighting & Sound Feb 07

Praise for Zemon's previous book, 'The Mobile DJ Handbook':

"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - DJ Times Magazine

"...written as an excellent guide for the aspiring DJ to begin his or her new business, however it is also a great refresher for the experienced mobile DJ as well. The book contains great ideas on how to expand and develop your business through learning to market and sell your company." - DJ Zone

"The Mobile DJ Handbook is the world's top selling DJ book. It is now available in a revised second edition that will most likely keep it at the number one spot."- Disc Jockey 101

"...It gives considerable advice and tips on motivating audiences, games and music styles through to marketing the business and dress codes."
- Sound and Lighting.

"The Mobile DJ Handbook is not only a great resource for aspiring DJs who desire to be successful in this highly competitive business, but also for those experienced pros who want to keep ahead." - Mobile Beat Magazine

"We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association

Book Description

Maximize your profits from DJ-ing by following Stacy Zemon's proven methods and strategies.

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Focal Press (October 3, 2005)
• Language: English
• ISBN-10: 0240807820
• ISBN-13: 978-0240807829
• Product Dimensions: 8.9 x 5.9 x 0.7 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #117,709 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent book...Not just for DJ's!, August 27, 2007

By	H. Khirala - See all my reviews (REAL NAME)

Although I am not a DJ, I purchased this book to help me in marketing my photo booth rental business that I provide to special events.

The book contains real-life specific marketing advice to any business serving the special events industry like how to break in to the Bar Mitzvah Market, when to advertise for different event types, what to do after completing an event, how to deal professionally with complaints..etc

A must read to create a successful business.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Outstanding Marketing Guide, April 8, 2008

By	George Gibson "http://www.twient.com/" (Philadelphia, PA) - See all my reviews (REAL NAME)

Stacy is one of the true industry leaders. Any DJ, whether new to the business or seasoned veteran, can get some pretty valuable information from this book. I highly recommend it to anyone who wants wants to generate more business.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent book, December 13, 2005

By	Robert Deyoe - See all my reviews (REAL NAME)

Once again Zemon has used her many years of experience and talent and lent us her superb advise. The book is a constant reference to me as well as other DJs lucky enough to read it. A must read for newbies as well as seasoned single- and multi-op mobiles looking to increase their marketing savvy.