The DNA of Internet Marketing takes the tips and tools Lehman Hailey has learned over the past five years and condenses them into a step-by-step formula for internet marketing success. Relying on both his own experience and the most recent trends in internet marketing, Lehman provides a guide by which anyone - successful entrepreneur or web newbie - has the opportunity to walk away from the corporate culture and find success in a home business. With tips about which automated tools work best to suggestions about where to spend your marketing budget - and how to survive and grow before you have a budget - this book can help even the least internet savvy person build a successful online business in a chosen field. Inside the book you will find tips on how to build credibility in your industry as well as ways to drive easily convertible leads to your squeeze page and branding site, which the book also walks you through how to create and where to go to make it happen. This book is designed to cut straight to the heart of the internet marketing scene, exposing the secrets and tools of the trade from an insider's point of view. Covering everything from developing the target market to determining the most valuable keywords to how to write and publish the best blogs, marketing articles and press releases, Lehman leaves no detail to chance; The DNA of Internet Marketing is a must-read for anyone seeking more success.
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About the Author
Lehman Hailey has an extensive background in real estate and is considered one of the leading experts in internet marketing and direct sales techniques. Lehman is a very innovative and successful entrepreneur. Lehman started in his career in the mortgage industry, eventually owning his own mortgage company with multiple offices in Florida and Tennessee. The hours were grueling and Lehman did what many others have done, he searched for an opportunity that would allow him to spend more time with his wife and two young sons, work at home, enjoy life as well as replace his current income. As he narrowed his search to areas that would allow him to create a substantial income while enjoying time with his family, he decided to try the Direct Sales Industry, one that had an online marketing formula. Applying some of the same principles as well as some of the new ones he learned in his company, Lehman quickly shot to the top of the first company he was with and, in fact, he became one of the top earners in the field. In 2006 Lehman started his own internet marketing company, developed his own products and held monthly marketing workshops in Dallas to packed conference rooms. His coaching program specializes in showing his students how to market their products and services successfully with an emphasis on creating multiple streams of income, prioritizing time and goals and mentoring others. Over the last 5 years, Lehman has mentored hundreds of people from several different countries, coaching them to successfully establish a target market for their business. According to Lehman, Direct Sales and Internet Marketing are the best ways to create a residual income freeing up their time so they can spend it doing what they enjoy instead of being a slave to their company.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
WOW... Internet Marketing laid out Step by Step!! Thanks Lehman!,
This review is from: The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game (Paperback)
WOW...Lehman Hailey is back at it again! What an awesome book. Whether you are a newbie or an expereinced Internet Marketer this book is a MUST HAVE!. Lehman Hailey lays out how to market yourself, your business and your products online. The marketing strategies and techniques are literally laid out step by step by step. It doesn't get any easier than this! If you are doing anything online, PPC, Blogging, Social Media, get your hands on this book to learn how to do it RIGHT!. I know I will be referring my entire team to this book.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Lehman shares tips and tricks,
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This review is from: The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game (Paperback)
The DNA of Internet Marketing isn't just a book, it's a bible, and if you want to survive the ups and downs of the economy and grow your online business, you need Lehman Hailey's book to help you understand how to use technology as a tool without getting lost along the way. The book gives both experienced and new Internet entrepreneurs an easy to understand yet comprehensive, step-by-step guide to launching, growing, and sustaining their internet business, regardless of the industry or niche they are in.
The Internet can be a real jungle, and surviving in a jungle takes the right tools, education, and support. You will find it all in The DNA of Internet Marketing, from how to create and build your web presence to determining what to outsource where. In each section of the book, Lehman shares tips and tricks for getting your business to the next level faster, more efficiently, and with less cost. Lehman doesn't waste your time. Everything you read in this book provides you with new tools and insights to make the development of your internet business easier and more profitable. From the first chapter, which helps you identify your target market using specific, directed questions to subsequent chapters which take you one step at a time through developing articles, press releases, videos, and podcasts, this book is a power pack of information and must have for every business that has a web presence or wants one that works. You will learn why there is more to having an internet business than just creating a web page - and why a web page doesn't really mean anything at all if you're not driving traffic to it. You will find out how to avoid spending hundreds of dollars in marketing that will not give you a good return, how to run successful ad campaigns and find the right keywords to make it work, and how to develop your business on a shoestring budget. Lehman does not take the get rich quick approach to internet marketing. He knows that generating revenue is important, but it's generating long-term, multiple streams of revenue that will keep you out of corporate America and working for yourself. He doesn't assume that you are already rich or have thousands of dollars to invest.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent book, must have for online marketing,
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This review is from: The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game (Paperback)
I was introduced to internet marketing by Lehman Hailey, and with his teachings and guidance I know more about the subject than 90% of all who market online. This is an excellent book on a subject that causes many businesses to fail, but Lehman gives us lots of invaluable and timeless information that can easily and effectively be applied to help you dramatically grow your success. Great for online marketing of any kind of business and for network marketing as well. He has been highly successful in the industry for many years, so learn from the best. After reading this book I've found that I go back to it again and again, using it as a reference guide. Thanks, Lehman!
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