David M. Masters, along with his wife, Shelley Masters began helping other dieters struggling with, Serial Dieting, the compulsion to try one diet after another in an attempt to achieve lasting results to no avail. Together, the Masters had lost thousands of pounds via various diets, only to see the pounds come rolling back with a few extra pounds within months.
Their support system was launched via the Internet in 2000. By 2002, Weight Loss Coaches, David and Shelley Masters, had developed what later became The Don't Diet-or-Exercise System. The system adopted by over 2,000 individuals with exemplary weight loss results over the next five years was proven. For the first time, other serial dieters were set-free from the vicious cycle of dieting, while maintaining continued weight loss and maintenance. What made The Don't Diet-or-Exercise System so unique was that for-the-first-time users could eat any of the foods that they loved... not being a diet, eliminating certain food groups, following heavy restrictions, or encouraging a never-say-die commitment to any program.
The Don't Diet-or-Exercise System is custom-designed for each and every user, because not everything works on every body. That is why many diet systems fail, because they only work on a small percentage of the participants. That is why The Don't Diet-or-Exercise System works for everyone, because of its complete customization. The user helps define the parameters of the system, as it is custom designed foe each individual.
According to David Masters, many people overindulge in what they eat for a variety of reasons. Understanding what these reasons are will help the overweight person re-route their needs, fulfilling them in a more healthy way. Many of us use food as a form of self-medication. Masters says, "Getting a grip on why we eat, will make us better equipped to think like a thin person thinks. Once we begin to think thin, we use our brains to eat like a thin person eats, and our bodies follow suit."
David M. Masters put-the-brakes on magic potions touted by the diet industry, and disclosed the truth (and untruths) about them, while disclosing the secrets behind their creation - and thus, empower users to create their own weight loss magic potion, if they so desire.
Seven years in the making, with thousands of excited weight-losers embracing The Don't Diet-or-Exercise System, David M. Masters releases to the general public all the secrets of the The Don't Diet-or-Exercise System in his first book.
David M. Masters does not claim to be a doctor, nor an author, only a struggling serial dieter who has traveled down the path traveled by many others, by being on diet after diet, after diet... with no long-standing results in sight, however with a desire to share his findings with others who might benefit from his last seven years of practical research.
