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An intelligent mix of "American Dream," irreverent Canadian wit, and refined Italian craftsmanship is the foundation of today’s Dsquared2 philosophy, which has given life to a unique, new concept of alternative luxury. Dean and Dan Caten are nothing short of an international phenomenon. The Canadian-born twin brothers launched their first ready-to-wear collection in Milan in 1995 and catapulted into fashion superstars, designing men’s and women’s collections, sunglasses, accessories, and even a fragrance line. Since the very beginning, Dsquared2 has attracted a following among international celebrities such as Madonna, Lenny Kravitz, Rihanna, Britney Spears, Justin Timberlake, Usher, Beyonce, Christina Aguilera, and David Beckham.